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B2B Growth

B2B Growth

Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by <a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener">James Carbary</a> & <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">Benji Block</a>, episodes released weekly.

Available Episodes 10

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now.

In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business expansion and increased brand visibility.

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale

On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way!

Link to Post:
https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!

In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two.

Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!

On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two.

Link to Post:
https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted.

On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this right.

Link to Post:
https://www.linkedin.com/posts/ashleylewin_starting-a-podcast-is-not-a-strategy-activity-7096826739011584000-bVES?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

"Our target audience is the entire universe! We're going intergalactic, baby!"

In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them.

Link to Post:
https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos?

On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes.

Link to Post:
https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.

On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership.

Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7095777130587832322?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7095777130587832322%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best!

On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success.

Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7090308510462169088/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"

On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong.

Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7090717816135266304?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7090717816135266304%29

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/