133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025!

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets! </p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Our approach to spending money and why a life-first method suits freelancers so much more</li><li>Getting started with planning out your goals and plans for next year</li><li>Working out what investments you might need to make in your business to make it work better for you</li><li>Figuring out how you can make more money without just working more</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep133?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep133" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:20:46

132: A Non-Woo Way to Get Realigned and Have an Epic 2025

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way). </p><strong>In this episode, we’re chatting about:</strong></p><ul><li>What each of our “whys” are and how they’ve slightly changed over the years as we’ve changed</li><li>Benefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)</li><li>Getting your business aligned with what you actually want and your interests</li><li>How you can share parts of your “why” with your audience to create connections</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep132?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep132" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:19:56

131: How to Use a Real-Time Google Doc to Get More Clients

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! </p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ Toolkit</li><li>Everything we considered using instead and why we settled on a Google Doc</li><li>Ways that you could implement real-time Google Docs into your business</li><li>How we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep131?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep131" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:15:14

130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025</li><li>Going in on faceless marketers and why we hope the whole MRR thing dies a death</li><li>Getting on our high horses about banner posts</li><li>Speaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)</li><li>…and so much more – there’s been a lot of icks this year!</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep130?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep130" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:43:07

129: Need More Money? When to Put Your Prices Up as a Social Media Manager

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Identifying key moments in a calendar year when you might like to raise your prices</li><li>The best time to start thinking about a new year’s price rise</li><li>Examples of situations where a client’s deliverables have changed and why you should adjust your pricing</li><li>How you could include a mandatory price review clause into your contract</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep129?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep129" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>. </p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:17:45

128: How to Find Clients Who Can Pay High Prices

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Finding out your base rates so you’re never losing money</li><li>How to get a budget out of your lead and not quoting them a set package price</li><li>Different questions you can ask to pre-qualify your leads</li><li>Making sure you’re showing up as a service provider worth paying top dollar for</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep128?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep128" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:20:03

127: Don’t Make These 8 Freelancer Money Mistakes

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>The obvious money mistake and why we’re skipping straight over it!</li><li>Why preparation and planning should become your best friends</li><li>Keeping a float in your bank account – and which bank account you need</li><li>All things pricing, including handling price increases and what do to if a client asks you to do extra work</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep127?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep127" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>. </p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:31:49

126: Our Three Secrets to Passive Income Success

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>The definition of passive income</li><li>What we really think of passive income and why it shouldn’t be the goal in business</li><li>Three alternative things you can test out in your business</li><li>How to combine all three to get you as close to passive as possible!</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep126?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep126" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>. </p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:22:14

125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before this Friday at 10pm BST (that’s 11th October 2024!) you’ll get an extra special bonus that you won’t want to miss!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>How we met and who we each think of as “Laura 1”</li><li>What prompted us to put client work aside for a moment and create a resource to help other social media managers</li><li>All the things that are currently included in The Social Media Managers’ Toolkit</li><li>How to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep125?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep125" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:27:03

124: BTS: Our Instagram Audit Strategy

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!</p><strong>In this episode, we’re chatting about:</strong></p><ul><li>Why it’s often quite hard to audit your own account!</li><li>The mistakes you might be making in 6 main areas</li><li>Tips for how you can build out your account and content in the right way</li><li>Why audits are a great service to offer</li></ul><br /><br /></p><a href="https://www.thetwolauras.com/ep124?utm_source=podcast&utm_medium=shownotes&utm_campaign=ep124" rel="noopener noreferrer" target="_blank">Check out the full show notes here!</a></p><br /></p><strong>Connect with us</strong></p>If this episode has resonated or inspired you, take a screenshot and tag us in your stories <strong>@thetwolauras</strong>!</p>We would love to continue the conversation with you, so come and chat with us in <a href="https://thesocialmediamanagershub.com/" rel="noopener noreferrer" target="_blank">TheSocialMediaManagersHub.com</a>, our free community on Facebook or drop us a DM on your preferred platform by searching for <strong>@thetwolauras</strong>.</p><br /><br />This podcast uses the following third-party services for analysis: <br /><br />Chartable - https://chartable.com/privacy

00:26:35