Conner Galway on Facebook Page Cheats and Shortcuts

Conner Galway is a major up-and-comer in the agency world.Junction Marketing is his Vancouver, BC agency where they are performing the latest feats of social marketing for their clients.Get Conner's cheats and shortcuts for making effective Facebook promotions and Pages.Learn about:The etiquette of "Like-Gates"The Power of PagesThird Party FB Apps For MarketersWhere to find the most timely Facebook Page examples to copyConner's favorite Facebook marketer PagesAnd more, more, more.Take it from a 27 year old social maven... there's an fast-evolving wisdom of best practices for making Facebook pay off for your brand in this episode.

00:34:01

Scott Boulch Viral Facebook Webinars

Webinars are viral, a great source of leads and perfect for "closing" business. Scott Boulch has created FBWebinars so you can leverage the "endorsed traffic" within Facebook.Listen to this excellent interview where we not only discuss the mechanics of a webinar program but learn best practices and the psychology of using webinars for lead and revenue generation.Scott is giving away a lifelong account to one lucky DishyMix Fan. Just post on the Facebook Page and we'll select one winner. This is worth thousands of dollars over the lifetime of your account! Go for it.

00:32:22

Chef Keith Snow Syndicating The Harvest Eating Brand

Chef Keith Snow is building a sustainable, seasonal, local food and cooking brand. Hear about his syndication strategies, his tiered membership offering and the platforms that work best for him to evangelize and monetize the inspiring prospect of eating good, local foods in season.We talk Apps, Roku, YouTube, Facebook, Twitter, video production and conversion optimization.And we chat about recipes, CSA food baskets and farmer's markets.One lucky DishyMix FB fan gets a Lifetime Premium Membership when you are chosen for posting your desire on the Page.http://facebook.com/DishyMix

00:43:43

Joe Sugarman on Why People Don’t Buy

Join me as I talk to the legendary Joe Sugarman about why people buy.Known for selling 20 million pairs of BluBlocker sunglasses, Joe cut his teeth as a print advertising wizard in the 70-90's. Find out how he came up with his famous 30 Psychological Purchase Triggers and how to apply them to your marketing.Live from the Clickbank Exchange conference in NY where Joe and I were both speakers, he joins me in my hotel room for a lively one-on-one.

00:34:21

David Spark on Brand Journalism

David Spark has a fresh, smart way to give your brand a voice in the market that is efficient and most effective when done at a conference your company is attending.He calls it, brand journalism (an old way of saying it is custom publishing or content marketing). What he does is build editorial (produce videos and content) that is associated with your brand. That helps your company associate themselves with a big industry issue. For example in the case study white paper David got Tripwire associated with the topic of “compliance” in the security industry through creating videos and articles. And recently for another case he helped increase Zoho’s visibility with CRM.If you're attending a conference, have a booth or speak op and want to intelligently leverage that time and energy, hire David to create a ton of video, articles, session overviews, Tweets, FB Page posts and influencer interviews that push you to the top of the content visibility for an event.This can be done at any time but the reason it’s valuable to do this at a live event is that everything is compressed in terms of people and content in a very short period of time. So we can talk about brand journalism, and specifically doing it around live events and why it’s so valuable to do it then.

00:32:24

Sean D’Souza The Secret Life of Testimonials

In the first 5 minutes Sean divulges the six questions that get you fantastic testimonials for your product or service.Listen now to find out:You have a formula for Testimonials. What is it and how did you arrive at this particular set of questions?When and where in the structured communication of leading a prospect through the conversion funnel are testimonials best placed?What makes a testimonial unbelievable? Are there mistakes made in organizing testimonials that we should avoid?Testimonials are one form of social proof, what are others?Are there different kinds (including audio,video, written), categories, styles of testimonials and if so, what kind? Is there a system a marketer can put in place that will effortlessly deliver a steady stream of quality testimonials with the least amount of work?What does a marketer do when a product is new and there are no customers but they need testimonials?What can a marketer do if their customers want to retain confidentiality and won't easily give them testimonials?Should you fix spelling, grammar, punctuation and clarity within a testimonial, or leave them completely unedited.I'm under the impression, like product reviews, if a testimonial includes negative perspectives or criticisms, but all in the testimonial is positive, then the testimonial is more highly considered by a prospect because it's authentic. Do you agree or not and why?Where on a web page do testimonials perform most effectively? Have you done eye tracking or mouse tracking (ClickTales) research on the effective placement of testimonials?Is there a way to use testimonials in auto-responders that results in higher conversions to sale of prospects?Testimonials, as social proof, are one form of trust. If you are trying to create a solid aura of trustworthiness as a brand, what are some other strategies a marketer can employ to underscore trust with customers and prospects?Customer stories seem more powerful, testimonials can feel fake and marketing-oriented. How do you think about stories vs. testimonials? Where and how can a marketer employ stories in addition to testimonials?

00:40:22

Real Time Emotional Patterns

It's likely you have an innate skill you're not fully utilizing in your marketing -- the ability to see "real time emotional patterns" in the conversations your customers are having with you.Listen in as Susan tells you about six "Real Time Emotional Patterns" she leveraged using technologies like webinars, live chat, online surveys and more to get "inside the mind of her prospect" to drive more conversions for her online self-help programs.

00:25:32

Carrie Tillman, Building Character into Your Email Marketing

Carrie Tillman runs a successful online business and does it primarily through email marketing.Her character, Shelley McMurtry, has legions of fans and followers she actively monetizes.Learn the process that Carrie goes through to create a lovable character that gets results.Find out how you can use Characters to increase sales in your email marketing, even if you are a b2b marketer.Carrie and I cover her 10 techniques for sustaining a relationship via email marketing and compare and contrast our strategies.

01:04:53

Oren Klaff – Pitch Anything: Present, Persuade and Win The Deal

Part One of TwoOren Klaff it a pitch monster who goes for the deal in a way that takes bravado, chutzpah and an underlying EMOTIONAL connection.In this 2 part series, learn how to apply Oren's boardroom formula to your online marketing.We give you the pitching blueprint which includes:PrizingOwning the FrameIntrigue PingsThe HookpointHot CognitionsYou will look at your marketing in a whole new light after this valuable reset.

00:30:30

Oren Klaff, Pitch Anything Part II

Part Two of TwoPart One of TwoOren Klaff it a pitch monster who goes for the deal in a way that takes bravado, chutzpah and an underlying EMOTIONAL connection.In this 2 part series, learn how to apply Oren's boardroom formula to your online marketing.We give you the pitching blueprint which includes:PrizingOwning the FrameIntrigue PingsThe HookpointHot CognitionsYou will look at your marketing in a whole new light after this valuable reset.

00:26:21