How Chas Wilson Uses Community in Response to the Loneliness Epidemic

<p dir="ltr">Most marketers want continuity in their business. Who doesn't? We all do. </p> <p dir="ltr">It brings you peace of mind, thinking you have recurring revenue every month.</p> <p dir="ltr">So, most of us would then rush into launching membership programs.</p> <p dir="ltr">Little did we know that building a networking group is more than just luring people in to sign up for memberships.</p> <p dir="ltr">That's what you'll be learning from today's podcast guest, Chas Wilson.</p> <p dir="ltr">Chas is one of our featured speakers at OfferLaunch 2023 event. <em>(If you haven’t gotten your ticket yet, grab them <a href="https://offerlaunch.com/get-the-schedule">HERE</a>.)</em></p> <p dir="ltr">But for now, he's here to share how he went on to build his network empire–Master Networks–and use community to combat today's Loneliness Epidemic.</p> <p dir="ltr">Here's how he did it…</p>  </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Introduction (00:00)</p> <p dir="ltr">Meet Chas Wilson (02:01)</p> <p dir="ltr">What is Master Networks? (04:17)</p> <p dir="ltr">The power of building a community (08:22)</p> <p dir="ltr">3 key concepts in building a community (11:06)</p> <p dir="ltr">How to get your first paying member (12:47)</p> <p dir="ltr">How to help people realize they need networking (16:15)</p> <p dir="ltr">People want to be connected (18:45)</p> <p dir="ltr">Episode wrap-up (25:13)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:26:21

The Untold Secrets of a 90% Event Retention Rate with Stacey Martino

<p dir="ltr">A marketer is nothing more than an event thrower.</p> <p dir="ltr">We throw <em>events</em> packaged as webinars, challenges, or whatever modality we use just to get people’s attention.</p> <p dir="ltr">However, one thing that most of us would refrain from discussing is that filling an event is HARD enough!</p> <p dir="ltr">But not for Stacey Martino.</p> <p dir="ltr">Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years.</p> <p dir="ltr">For the last 10 years, they’ve had a whopping 90% REPEAT ATTENDANCE rate <em>(read that again)</em>.</p> <p dir="ltr">Her clients are even willing enough to pay as much as $15,000 to get into their program! </p> <p dir="ltr">How did they do it?</p> <p dir="ltr">Fortunately, Stacey is one of our featured speakers this coming October 26-28 at the OfferLaunch event <em>(so exciting).</em> And she’s here to share her event methodologies that will blow your mind.</p> <p dir="ltr">Here’s how she did it.</p> <p dir="ltr"><em>(P.S. No tickets yet? Get your OfferLaunch event tickets <a href="https://offerlaunch.com/get-the-schedule">here</a> and learn the 6&7 figure strategies top marketers use to (re)launch offers.)</em></p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Introduction (00:00)</p> <p dir="ltr">How Stacey Martino got into doing live events (01:27)</p> <p dir="ltr">Tips for finding the right joint venture (JV) partners (05:39)</p> <p dir="ltr">How to get repeat attendees for your event (09:04)</p> <p dir="ltr">The power of delivering prescriptive results (18:17)</p> <p dir="ltr">Episode wrap-up (24:05)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:25:36

2 Ways Entrepreneurs Get Paid From Their Business with Brad Gibb

<p dir="ltr">I think a lot of people jump into the entrepreneurial space because they are a bit of an artist.</p> <p dir="ltr">However, many of them don't know how to manage money in terms of separating business finance from personal finance.</p> <p dir="ltr">This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming <em>OffferLaunch 2023 event</em>, comes in.</p> <p dir="ltr">Brad helps entrepreneurs build wealth while they build their businesses. </p> <p dir="ltr">Apparently, I was once like you, who've paid everybody else apart from myself. And Brad made me realize that getting PAID from your business is by design, not luck. </p> <p dir="ltr">So, when should your business pay you (and when to take cash)?</p> <p dir="ltr">Here are the two ways to plan profit TO YOU…</p>  </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">When should your business pay you? (01:27)</p> <p dir="ltr">Two ways to get paid as an entrepreneur (07:17)</p> <p dir="ltr">When to reinvest the money back into your business (10:10)</p> <p dir="ltr">Should you reinvest your excess money on new investments (14:30)</p> <p dir="ltr">How you should be investing your money (16:15)</p> <p dir="ltr">The only reason you reinvest (17:22)</p> <p dir="ltr">What entrepreneurs must realize (20:29)</p> <p dir="ltr">Two skill sets you need to master to win the game (23:10)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:24:40

Alison J Prince Shares How to Leverage Micro-Influencers During a Launch When You DON'T Have a List

<p dir="ltr">My OfferLaunch event <em>(which, by the way, happens this Oct 26-28)</em> won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers.</p> <p dir="ltr">I just love how Alison built a true community from her multi-million dollar businesses.</p> <p dir="ltr">Yes, you read that right. She runs multiple multi-million dollar businesses on EVERGREEN!</p> <p dir="ltr">And she’s here on the podcast to tell you that you don’t need anything fancy or a huge list to launch.</p> <p dir="ltr">Heck, she didn’t even know what Facebook was when she launched one of her businesses.</p> <p dir="ltr">Here are her <em>“unconventional”</em> tricks of launching that accelerated her business.</p>  </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">Have clarity with you are (03:41)</p> <p dir="ltr">Meet Alison and how she started her businesses (05:16)</p> <p dir="ltr">How to launch your business quickly (09:45)</p> <p dir="ltr">Gaining instant credibility (22:21)</p> <p dir="ltr">Tips for automating your launched business (27:19)</p> <p dir="ltr">Hiring momentum coaches (37:08)</p> <p dir="ltr">Episode wrap-up (41:07)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:41:41

DMs FIX the Gaps Created by Well-Meaning Internet Marketers with Sean Malone

<p dir="ltr">It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey.</p> <p dir="ltr">Sean got into sales in pursuit of this most frequently asked question–<em>how to make a boatload of money?</em></p> <p dir="ltr">Like most of us, he started as a terrible salesman, booking <em>zero</em> appointments out of 2,400 calls. But that didn’t make him quit sales.</p> <p dir="ltr">He learned sales systems to master his craft, and lo and behold, he became one of the greatest sales geniuses I’ve met in my entire life.</p> <p dir="ltr">Interestingly, after hearing how Sean has been crushing business after business with his sales system, I realized that marketing is only measured in lead gen.</p> <p dir="ltr">I’m not saying there’s no advantage to publishing a video that gets tons of likes, but sometimes that’s just the <em>awareness</em> part.</p> <p dir="ltr">It’s important to remember to build a SALES company rather than a MARKETING company. After all, you’re here to sell.</p> <p dir="ltr">So, here’s how DMs can help you make the transition. </p> <p dir="ltr"><em>(Also, if you haven’t yet, get your ticket at <a href="https://offerlaunch.com/get-the-schedule">OfferLaunch.com</a> and learn from experts like Sean how to (re)launch lucrative offers that make 6-7 figures.)</em></p> </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">Meet Sean Malone (02:36)</p> <p dir="ltr">The birth of FlowChat (14:18)</p> <p dir="ltr">How to utilize DMs for stronger launch (17:26)</p> <p dir="ltr">What makes FlowChat different (23:38)</p> <p dir="ltr">The truth about social media (24:24)</p> <p dir="ltr">What internet marketers and funnel builders don’t know (27:23)</p> <p dir="ltr">DM is the online hallway (30:32)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:33:07

New Paid Ads Method Brad Langan Is Using To Scale Sales Funnels

<p dir="ltr">I’ve worked with many different ad agencies, but this one stood out to me.</p> <p dir="ltr">Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner.</p> <p dir="ltr">Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one <em>“continued whole”</em>. It is such a unique thing! </p> <p dir="ltr">If you think about it, the <em>shift</em> is quite simple but essential for cheaper conversions.</p> <p dir="ltr">That’s what made Brad and his agency one of the top paid ad agencies in the industry.</p> <p dir="ltr">And so, I can hardly wait for him to share all about it at the upcoming OfferLaunch event.</p> <p dir="ltr">For now, here’s a sneak peek at how they’ve changed the paid ad and sales funnel landscapes.</p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">Meet Brad Langan and his works (01:41)</p> <p dir="ltr">How Brad got into the media buying space (05:26)</p> <p dir="ltr">Traffic and launching mistakes that funnel people make (09:59)</p> <p dir="ltr">Brad’s comprehensive marketing strategy (13:59)</p> <p dir="ltr">The value of warming people up (19:23)</p> <p dir="ltr">Final thoughts (22:11)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p>  </p>

00:23:48

Big Business Valuation Mistakes Internet Marketers Create with Raleigh Williams

<p dir="ltr">Come to think of it… I have made 55 products in three years, many of which have been taken down.</p> <p dir="ltr">I didn’t see the real value they bring when it comes to business valuation.</p> <p dir="ltr">Then came Raleigh Williams, <em>a mergers and acquisitions</em> lawyer turned business owner and now my business partner.</p> <p dir="ltr">Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas.</p> <p dir="ltr">When he saw how these big companies earn millions (and even billions) of dollars through acquiring businesses or selling divisions of their companies, he got into building his own business.</p> <p dir="ltr">He went from earning $2M a year in profit from his family entertainment business to selling the entire business for $26M.</p> <p dir="ltr">Then Raleigh made me realize the biggest mistakes that internet marketers like me create.</p> <p dir="ltr">Let us share them with you in detail and hopefully enlighten you.</p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">Meet Raleigh Williams (02:03)</p> <p dir="ltr">Why you should have a business exit strategy plan (07:18)</p> <p dir="ltr">Two main mistakes that marketers make (10:22)</p> <p dir="ltr">The key man risk concept explained (12:49)</p> <p dir="ltr">Advantage of digital marketers compared to the usual M&A deal (14:45)</p> <p dir="ltr">Business ownership vs. entrepreneurship (17:32)</p> <p dir="ltr">Episode wrap-up (19:51)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Reserve Your Seat at the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:22:18

How to Become Entrepreneurially Self-Reliant

<p dir="ltr">It was probably two years ago while I was at a Funnel Hacking Live…</p> <p dir="ltr">That I had one of the most meaningful epiphanies of my life as an entrepreneur.</p> <p dir="ltr">I was woken up in the middle of the night and was inspired to create a <em>Medical Underground Railroad</em>.</p> <p dir="ltr">Honestly, I don’t know what it is. </p> <p dir="ltr">All I know is that I want to be one of those entrepreneurs who helped create solutions even for something they do not have specialties in.</p> <p dir="ltr">This project allows me to give back and make an impact.</p> <p dir="ltr">And so I talked to my coach <em>(yes, I have business and personal coaches, too)</em>, and that’s where I came to know these powerful immortal words from Aristotle: <em>"Nature abhors a void.”</em></p> <p dir="ltr">It means that nature will always fill any empty spaces. </p> <p dir="ltr">So if you’re frustrated that you don’t have the clarity yet to some of your biggest business ideas, don’t fret.</p> <p dir="ltr">There’s beauty in asking questions even without immediate answers.</p> <p dir="ltr">Lemme tell you how you can apply this principle in real life and in marketing.</p> <p dir="ltr"> </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">My trip to Africa (00:52)</p> <p dir="ltr">The pros and cons of capitalism (02:07)</p> <p dir="ltr">The “nature-abhors-a-void” concept (04:54)</p> <p dir="ltr">An example of “nature-abhors-a-void” (09:55)</p> <p dir="ltr">Comparing different business models (13:21)</p> <p dir="ltr">How to be an idea pioneer (18:32)</p> <p dir="ltr">What is it to be entrepreneurially self-reliant? (20:52)</p> <p dir="ltr">The power of asking questions (25:44)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">- Join the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p>  </p>

00:28:15

The 5-Year-Old in the Ferrari

<p dir="ltr">It's not the first time I've had this type of insight.</p> <p dir="ltr">But it resurfaced after years while I was filming a video about how unique the offer launch is.</p> <p dir="ltr">And that's what spurred the thought.</p> <p dir="ltr">I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with.</p> <p dir="ltr">However, there are also certain things that it's best to model what has worked.</p> <p dir="ltr">One of the biggest frustrating aspects I have in teaching my frameworks to others is that "some" people would do differently from what the framework says.</p> <p dir="ltr">And they'd come up to me and say...</p> <p dir="ltr">"Steve, your framework doesn't work."</p> <p dir="ltr">Yeah? No way!</p> <p dir="ltr">Well, it feels like I'm handing a Ferrari to a five-year-old who can't reach the pedals yet.</p> <p dir="ltr">Lemme tell you more about what I mean by this...</p>  </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">There's a certain playroom within the framework (01:37)</p> <p dir="ltr">What is the Red Ocean Analytics? (04:27)</p> <p dir="ltr">Two main reasons why people take reckless risks (05:48)</p> <p dir="ltr">Why you should copy the category king (07:15)</p> <p dir="ltr">The story behind the Ferrari framework (10:48)</p> <p dir="ltr">You got to learn to reach the pedals (12:44)</p> <p dir="ltr">Closing thoughts (14:53)</p> <p dir="ltr"> </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">- Join the OfferLaunch 2023 event <a href="https://offerlaunch.com/">here</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:18:25

Why You Should Survey Your Customers

<p dir="ltr">Here I was, sitting and thinking about the very first successful sales funnel I made for another company.</p> <p dir="ltr">And it got me asking what made it so successful compared to my previous attempts.</p> <p dir="ltr">Obviously, I had good copies on my sales funnels, good sales videos, etc.</p> <p dir="ltr">But I think the answer is really simple…</p> <p dir="ltr">Survey your customers!</p> <p dir="ltr">As customers come and go, I surveyed my customers to fully understand what they need. It might seem like a leap, but it does benefit you in the long run. </p> <p dir="ltr">Find out how. </p>  </p> <p dir="ltr">Key Takeaways:</p> <p dir="ltr">Intro (00:00)</p> <p dir="ltr">Why you should survey your customers (00:55)</p> <p dir="ltr">Other benefits of surveying your customers (02:28)</p> <p dir="ltr">One of the biggest things my audience has requested (04:27)</p> <p dir="ltr">Scaling a business model (05:20)</p> <p dir="ltr">What have I been up to lately? (06:54)</p> <p dir="ltr">Best resources for learning about surveys (12:34)</p> <p dir="ltr">Surveys and quizzes (13:14)</p> <p dir="ltr">Join my mastermind group (14:44)</p>  </p> <p dir="ltr">Additional Resources </p> <p dir="ltr">- Connect with me <a href="https://stevejlarsen.com/stay-present">here </a></p> <p dir="ltr">- <a href="https://interviewsteve.com/schedule">Interview me on your show</a></p> <p dir="ltr">---</p> <p dir="ltr">Download Season 1 episodes <a href="https://salesfunnelradio.com/season-2">here</a></p> <p dir="ltr">--</p> <p dir="ltr">Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.</p> <p dir="ltr">Follow us on your favorite podcasting platform so you never miss an episode!</p> <p dir="ltr"> </p>

00:16:37