023. Should I run a Black Friday campaign as a creative service provider?

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a text</a></p>Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. <br />If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: <b>Is a Black Friday campaign even worth it?</b></p>In this episode, we dive into the <em>pros and cons of running a Black Friday campaign</em> as a service provider. I’ll help you weigh whether a promotion makes sense for your business, and if it does, I’m sharing <b>7 creative Black Friday campaign ideas</b> designed specifically for service providers to help you increase value, protect your profit margins, and build long-term relationships with clients without burning out.<br /><br /><b>Links and Resources</b></p><ul><li><b>Grab the Black Friday Toolkit for Creative Service Providers:  </b><a href="http://one6creative.com/blackfridaytoolkit">one6creative.com/blackfridaytoolkit</a><br /><br />Take the guesswork out of Black Friday with a campaign planner, financial calculator, email templates, and more. Everything you need to run a smooth and profitable sale!</li></ul>Want first access to my 2024 Black Friday sale?<br />Join the early-bird waitlist to be the first to know when deals go live AND get an exclusive gift with every purchase as a waitlist VIP.<br />Grab your spot here: <a href="http://one6creative.com/blackfriday">one6creative.com/blackfriday</a></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:39:10

022. The "100 No's" Rejection Challenge with Liz Mosley

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a text</a></p>Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business?</p>In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 years of experience and the host of the <em>Building Your Brand</em> podcast. Liz shares her journey of launching a <em>Rejection Challenge</em>, where she actively sought out 100 rejections to push her limits, grow her business, and shift her mindset about failure. Spoiler alert: she didn’t hit 100, but what she learned along the way was life-changing.</p>Liz and I dive into how rejection can be an essential tool for business growth, what she discovered through her challenge, and how you can apply a similar strategy in your own creative business. Whether you’re a service provider looking for new clients or a creative entrepreneur ready to take bolder risks, this conversation will inspire you to step out of your comfort zone and see rejection as a stepping stone to success.</p>Tune in and learn how to start your own rejection challenge and turn a "no" into your next big win!<br /><br /></p><b>About Our Guest: Liz Mosley</b><br />Liz Mosley is a graphic designer specializing in branding for small businesses. With over 15 years of experience in the creative industry, Liz is passionate about helping entrepreneurs feel more confident about their branding and marketing. In addition to running her design business, she hosts the <em>Building Your Brand</em> podcast, teaches branding courses, and is an Adobe Express Ambassador.</p>Explore more of Liz’s work:</p><ul><li>Website: <a href="https://www.lizmosley.net">lizmosley.net</a></li><li>Podcast: <a href="https://buildingyourbrand.net/">Building Your Brand</a></li><li>Instagram: <a href="https://www.instagram.com/lizmmosley">@lizmmosley</a></li></ul><br /><b>Other</b> <b>Links Mentioned in the Episode:</b></p><ul><li><a href="https://www.ted.com/talks/jia_jiang_what_i_learned_from_100_days_of_rejection?subtitle=en&geo=fr">Jia Jiang's Ted Talk "What I learned from 100 days of rejection"</a></li><li><a href="https://mai-kee-tsang.mykajabi.com/a/2147570925/ycxAvLJ4"><em>Cuppa Catch Ups Strategy Workshop</em> by Mai-kee Tsang</a> (affiliate link)</li></ul>__</p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:42:51

021. The Secret Email Funnel All Service Providers Need with Prerna Malik

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results.</p>But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost your sales? Sounds too good to be true? Trust me, it’s possible!</p>In this episode, we explore the game-changing concept of Nurtured for Sales newsletters, a secret funnel that runs in the background of your business, helping you convert leads without the stress of constant live launches. And who better to guide us through this topic than Prerna Malik, a seasoned conversion copywriter and co-founder of Content Bistro. Prerna shares her expert insights on how to craft emails that resonate, nurture, and ultimately convert, all while simplifying your email marketing process.<br /><br /></p><b>About Our Guest: Prerna Malik<br /></b>Prerna Malik is a Copyhackers-certified conversion copywriter and the co-founder of Content Bistro. With years of experience and a knack for crafting high-converting copy, Prerna has helped countless entrepreneurs turn their email lists into profitable, engaged communities. She’s the strategist behind multiple million-dollar launches and six-figure evergreen sales funnels, and she’s here to help you do the same.</p>Explore more of Prerna’s work: <a href="https://contentbistro.com/">https://www.contentbistro.com</a><br />Unlock the power of your email marketing with Prerna’s insights: <a href="https://www.contentbistro.com/blog">https://www.contentbistro.com/blog</a></p>Tune in and discover how to transform your email marketing from a source of stress into a streamlined, sales-driving machine.<br /><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:42:08

020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit.<br /><br />From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or just curious about the behind-the-scenes details, this episode is packed with valuable insights and lessons. Tune in to get all your questions answered and more!<br /><br /><b>Here are the questions covered in this episode: </b></p><ul><li>(03:15) Why did I decide to create another summit?</li><li>(05:11) How did I juggle managing the event, work and being a mom?</li><li>(08:05) What aspects of the summit did I outsource and what will I outsource next time? </li><li>(13:08) How did I approach sponsorship for the summit and what role did they play in the event success?</li><li>(14:13) What were the marketing strategies and tools used to promote the summit?</li><li>(23:18) What affiliate promotion strategies work best for driving signups and engagement?</li><li>(27:02) How did I segment my marketing efforts to target different audience demographics and which segments responded the best?</li><li>(28:48) How did I track the success of my marketing campaigns? </li><li>(29:31) What tools did I use to plan, promote, and run the summit? </li><li>(33:16) What was my favorite part of the summit and what was the favorite part for the audience based on the feedback you received?</li><li>(37:14) Which sessions, activities, or features received better than usual feedback from attendees?</li><li>(38:46) How effective were the different engagement activities, and what would you add or remove next time?</li><li>(41:05) How did I track feedback from your attendees and speakers?</li><li>(42:23) Do I already know what I definitely won't do next time?</li><li>(42:52) What are the key takeaways, suggestions, or lessons learned from this summit?</li><li>(46:38) What's next? Will I run the Creative Future Summit again, or was it a one time thing? And would I consider running any other events?</li></ul>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:48:43

019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own event or just curious about the inner workings of summits, this episode is packed with insights you won't want to miss. <br /><br />This is Part 1 – stay tuned for Part 2, where I'll be answering your burning questions in a Q&A format.<br /><br /><b>** Episode Highlights ** </b></p><ul><li><b>The Inspiration:</b> Discover why I decided to create another summit in the design industry and the unique gap it aimed to fill.</li><li><b>Planning Phase:</b> Learn about the planning process, including organization, pitching speakers, mistakes made, and lessons learned.</li><li><b>Event Execution:</b> Hear about the day-to-day running of the summit, including logistical challenges, surprises, and what went well.</li><li><b>The Numbers:</b> Get a transparent look at the financial breakdown, including registrations, conversion rates, total revenue, expenses, and overall profit.</li><li><b>Future Plans:</b> Reflecting on what worked, what didn’t, and whether there will be another Creative Future Summit.</li></ul><b>** Resources Mentioned **</b></p><ul><li><a href="https://one6creative27--summitinabox.thrivecart.com/accelerator-8mo-8pay/">Krista Miller’s Launch with a Summit Accelerator</a> [affiliate link]</li><li><a href="https://creativefuture.one6creative.com/">Creative Future Summit</a></li></ul>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:44:45

018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right?<br /><br />Imagine stepping away from it all, not by quitting, but by intentionally incorporating rest and reflection into your daily grind. Sounds impossible? Trust me!<br /><br />In this episode, we dive into the BIG topic of burnout – its telltale signs, the societal pressures exacerbating it, and the lifelong journey of recovery. And I couldn't think of a better guest to guide us through this tough topic than Maegan Megginson. Not only does she guide mission-driven entrepreneurs in their battle against burnout, but she's also walked the path herself, rediscovering joy and balance along the way.<br /><br /><b>**About Our Guest: Maegan Megginson**<br /></b>Maegan is a licensed therapist and business mentor who serves mission-driven entrepreneurs online and in person in Portland, Oregon. Maegan helps business owners recover from burnout and reignite their vision for their work and their lives by blending the emotional, psychological, and spiritual elements we need to become deeply rested and wildly successful. </p><ul><li>Check out Maegan's website: <a href="https://www.maeganmegginson.com">https://www.maeganmegginson.com</a></li><li>Go from Burned Out to Deeply Rested with Maegan's free 10-day email/podcast series: <a href="https://maeganmegginson.com/recover-from-burnout/">https://maeganmegginson.com/recover-from-burnout/</a></li></ul><br />Tune in and take the first step towards reclaiming your time, energy, and passion.<br /><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:43:42

017. Why Real Connections Trump Social Media in Building Your Business?

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She’s also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you create a more profitable, sustainable and fulfilling web design business, and all-in-all an incredibly insghtful and experienced business owner whose journey I can definitely relate to. And I’m sure you will to! <br /><br />Important links: </p><ul><li>Connect with Shannon on Instagram: <a href="https://www.instagram.com/profitablewebdesigner/">https://www.instagram.com/profitablewebdesigner/</a></li><li>Check out Shannon's website: <a href="https://webdesigneracademy.com/">https://webdesigneracademy.com/ </a></li></ul><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:52:06

016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? <br /><br />In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to their mobile phones.<br /><br />We're diving deep into the art of being seen, making authentic connections, and serving up real value.<br /><br /><b>Steph’s Instagram:</b> <a href="https://www.instagram. com/stephwharton_/">https://www.instagram. com/stephwharton_/</a><br /><b>Steph’s podcast:</b> <a href="https://open.spotify.com/show/1RhvC3iM3L4x1ECAlB5kVD">https://open.spotify.com/show/1RhvC3iM3L4x1ECAlB5kVD </a><br /><b>Steph’s Visibility challenge:</b> <a href="https://stephwharton.com/visibility-tour">https://stephwharton.com/visibility-tour</a><br /><br /><br /><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:54:46

015. The Power of Rebranding with Tarzan Kay

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails.<br /><br />During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business.<br /><br />She even spilled the beans on how she ended up choosing to work with yours truly!<br /><br />Now, if you're a business owner and the idea of rebranding has been on your mind, this conversation is tailor-made for you. And for all you fellow creatives and curious minds out there, this is your golden opportunity to dive into Tarzan's treasure trove of wisdom on how to attract clients just like her. <br /><br />Trust me, you don't want to miss this episode!<br /><br /><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:54:18

014. Starting Over: What I Would Do Differently

<a href="https://www.buzzsprout.com/twilio/text_messages/2083717/open_sms" target="_blank">Send us a Text Message.</a></p>Some of the best lessons in life come from experience. Would you agree? <br />I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes.<br /><br />From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for anyone looking to start or revamp their own creative business. <br /><br />Plus, I'll be getting real about a major mistake I made when it came to sharing my work with the world. If you're ready to fast-track your success and avoid the setbacks, then you won't want to miss this episode. Get ready for some real talk, valuable insights, and a whole lot of motivation!<br /><br /><br /></p>🖤 <b>Follow & share</b></p> If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.<br /><br />Want to stay connected? </p> <ul> <li> <a href="https://one6creative.com/newsletter">Join my email community</a> for fun emails and free micro-lessons to grow your creative business right here. </li> <li>Give me a follow on <a href="https://www.instagram.com/one6creative/">Instagram</a> to peek at the behind-the-scenes of my life and business</li> <li>Check out all my free resources and ways to work with me on <a href="https://one6creative.com/">my website</a> </li> </ul>

00:13:07