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The Businessology Show
The Businessology Show

The Businessology Show

Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.

Available Episodes 10

In this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on the importance of paving the road and finding the right person to navigate it successfully. Jason and Alyson discuss the balance between promoting from within and inviting external conversations to ensure operational efficiency and strategic growth. Get ready to uncover the secrets to increasing productivity, unlocking growth, and mastering the core metrics that drive small businesses. Plus, they'll delve into the hustle culture, breaking systems, and finding new ways to operate more efficiently. You won't want to miss this enlightening episode packed with practical tips for taking your business operations to the next level. Let's get started!

In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessary changes to fulfill their larger mission. Jason also explores the concept of tapping into untapped market value and the risks involved in leveraging it for the benefit of their organization. Listen as Jason dives deep into these thought-provoking questions and uncover valuable insights for leaders on their quest for success.

In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how AI not only enhances team efficiency but also transforms client interactions. He'll introduce you to an acronym, ""Nice,"" that outlines the steps to successfully integrate AI into your business. Plus, he'll discuss the importance of notification, implementation, and contractual effectuation when incorporating AI. Tune in to learn why investing in AI is essential, but also how being a fast follower can help you navigate the rapid changes and make smart investments that enhance your business value.

In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level. The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason shares the importance of being present in employees lives, asking the right questions, and tapping into their emotions to understand their capacity. By doing so, you can spot patterns, address struggles, and support team members effectively. Jason talks about the value of identifying team members who can produce the most valuable work. This starts with aligning revenue production with capacity usage to avoid mismatches that can lead to inefficiency and dissatisfaction. Understanding which team members can handle complex tasks is crucial for growth and success. Lastly, Jason addresses the impact of personal lives on a team's ability to focus and work undistracted. Jason acknowledges the challenges of remote work and the importance of respecting personal decisions while understanding potential distractions that emerge, such as the summer months. By accommodating these factors, you can navigate around them and maintain productivity. Listen the full episode to discover strategies to enhance your team's capacity.

In today's lesson, Jason dives into the key factors that contribute to a company's profitability. He explains that profitability is simply the result of a math equation: revenue in and expenses out. Explore how focusing on team efficiency and pricing can impact revenue, while understanding the importance of covering current expenses and generating leftover profit. Jason goes into the concept of distributions for owners and the significance of savings in building a secure financial foundation. Additionally, he touches on the role of debt, emphasizing the cautious but strategic use of resources such as a line of credit. Join Jason as he unravels the complexities of agency profitability and offers practical insights for financial success.

In the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching program called The Accelerator, they uncover the power of implementing foundational marketing principles in accounting firms. Karen and Jason discuss the importance of problem-solving, creativity, and embracing one's potential within the accounting industry. Discover the fascinating combination of accounting and marketing on today's episode of The Businessology Show!

Welcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on.

In this Lesson, Jasons delves into the importance of fostering a safe and healthy community within your organization. Jason discusses the significance of transparency, creating a sense of belonging, and encouraging healthy curiosity. Join Jason as he explains how these three key factors contribute to the overall health and success of your team.

Welcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it?

Our guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with consumers. He explains that while business plans focus on creating a product and making money, brand strategy focuses on how to position the brand to resonate with the target audience. Listen to the full episode and hear Fabian share how businesses can effectively use brand strategy in their own business plans.