Refine
Clear All
Your Track:
Live:
Search in:
The Naked Marketers
The Naked Marketers

The Naked Marketers

The Naked Marketers was a podcast dedicated to tools, technology, and creative work in the field of marketing and advertising. The show ran on the TruStory FM podcast network from 2010 to 2012 with hosts Pete Wright, Dane Christensen, and Megan Strand.

Available Episodes 10

We're talking Olympics on the show today, with ad rates, the NBCU sell-out, access and delays of our favorite sports, and more. And, not only that, we talk Mountain Lion -- Apple's newest operating system, and the changes in behavior that come from the changing tide of app stores.

ß

Dane wants you all to know that it's Pioneer Day in Utah, though he's not sure what that means, apart from the fact that there will be parades. Further, we talk about movies and releases, along with the future of the box office when all films are rated with a 1.5x factor against the box office of "Piranha 3DD". We also talk about Squarespace v6, how wonderful it is, while it breaks a bunch of stuff we used to love.

Falling right in line with our mission of facilitating genius even in spite of ourselves, this week social support and all-around whiz kid Jason O'Donnell joins us from IBM to talk social strategy, community, tips, and tools. We dig in on practical brand management inside the Facebook universe, and Jason answers, once and for all, whether we should care about Klout.

Pete's back from another trip to Chautauqua, NY and reports on his "Building Your Brand Online" class, some rants about storytelling, and a coda on Apple and EPEAT.

First, and most important, Pete has a new haircut. We talk mostly about cheating, stealing, and Mad Men this week, with a touch of Instapaper's run on Howard Stern, the state of the Live Read Advertisement, and the mispronunciation of eastern lakes.

We're talking about Singularity University today, with fresh grad Devon Stanfield. Singularity U is a change-the-world program designed to foster the hearts and minds of the techno-futurist that lives inside us… on a sim chip, backed up daily to Facebook. We talk fear and loathing, success, and the coming rise of our robot overlords.

Facebook is public! So, that's cool for some people and their new money. Kraft has insourced their new brand, and the results speak for themselves. Louis CK is still funny. This summer, expect to pay more to fly and sit next to your children at the same time. And, Hyundai's are cool after all.

It's Facebook IPO week, people, and to celebrate, we're broadcasting live from Dane's lawn, where new sod has only just been placed. Should be an exciting show. We talk about the pressure on Facebook to deliver revenue per user in the post-IPO reality, competition with Google on an even playing field, and how I need another app store much like I need a hole in my head: Facebook App Center. Dane brings up the most awesome Dear Photograph, I talk about turning 27 again and again, and frogs.

It's more on over-sharing this week, as Facebook crests 900 million active users preparing for next month's IPO. Facebook business vet heads to Pinterest. Instagram highlights the need for businesses to think more about building community through images, cause everyone's doing it, apparently. Pete reveals his deepest, darkest GI Joe/Transformer related secrets, and gets way too fired up about Google Drive, and Google's long history of making and destroying promises.

We talk privacy in search this week, social sharing on Facebook and how toilet reading is now a social thing. We talk about Dane's mom, which has to thrill her, and how her life would probably be better with an iPad. We talk (probably again) about Markdown and how cool it is with ByWord for iOS and Mac. We talk about the industries that have spun up in response to Microsoft Office. Dane shows off about Coachella and all the cool tech in place to show the shows. "Girls" is on HBO, and Youtube, and is a showcase for nepotism in the industry. We finally rant about the first world problems surrounding having money and not being able to spend it on things we want to buy.