Refine
Clear All
Your Track:
Live:
Search in:
Event Promoter Podcast - By Event Vesta
Event Promoter Podcast - By Event Vesta

Event Promoter Podcast - By Event Vesta

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Connect with us at https://info.eventvesta.com/podcast-preview/ Music interviews, concert marketing, live music venues, performing arts organizations, and more.

Available Episodes 10

Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill.

For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is no longer optional.
With insights from Dusty Rich, Co-Founder of CashorTrade, we’ll explore actionable steps to turn challenges into opportunities and ensure your events are packed with engaged fans—not empty seats.

We dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville's Basement East. With experience on both the venue and artist management side of the industry, Adams shares invaluable insights to help independent artists maximize their show promotion efforts.

Whether you're playing your first shows or looking to level up your marketing game, these proven strategies will help you fill more venues and connect with more fans.


The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/

during Jazz Fest, and elsewhere. The concept of the After Party is a topic that comes up a lot with venues and up-and-coming promoters. Howie generously shares his insights and experience about what makes a great after party that will sell out and be... a great party. Learn more: cegpresents.com --- The ⁠Event Promoter Podcast⁠ shares stories and insights to help event promoters and organizers get inspired and be more productive promoters. More about this podcast: https://info.eventvesta.com/podcast/

As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.

In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.

One of the key takeaways from our discussion is the importance of a diversification strategy in marketing. Event organizers are increasingly spreading their efforts across more channels. Our recent Event Promotion Trends report for 2024 revealed that the average number of marketing channels used by professional event organizers has increased from about 4.79 to 6.5.

This diversification helps mitigate the impact of increased costs on any single platform and allows you to reach your audience through multiple touchpoints.

In this episode of the Event Promoter Podcast, we dive deep into the topic of business networking events with Alessia Priolo, founder of Dreamstate Agency and the event organizer behind the Dreampreneur Event.

Alessia is no stranger to innovative event concepts. Previously, she wowed us with her insights on hosting a Metaverse concert, showcasing the potential of virtual production in boosting accessibility to high-quality event experiences online. Now, she’s back to share her expertise on a range of networking events, from traditional trade shows to cutting-edge open coworking sessions.

From Trade Shows to Executive Dinners to Open Coworking, Alessia Priolo covers the value of various types of networking events, offering a fresh perspective on how to leverage each for maximum impact. It got our wheels turning on all the different types of business networking event, so in this comprehensive guide, we’ll explore:

  • Our interview with Alessia on types of networking events
  • The crucial role of networking in combating entrepreneurial isolation
  • How different types of events cater to various networking needs
  • Insider tips on making meaningful connections at each event type
  • The future of networking events in the age of remote work

Whether you’re a seasoned networker looking to refine your approach or a newcomer trying to navigate the complex world of professional connections, this guide has something for you. Join us as we unpack Alessia’s expert insights and provide you with actionable strategies to supercharge your networking efforts.

If you haven’t already, make sure to check out our 2024 Event Promotion Trends Report that we talk about near the end of the episode.

Event Promotion Checklist

31 Social Media Post Examples To Promote An Event

24 Proven Restaurant Event Ideas


-----


The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/

In this episode of the Event Promoter Podcast powered by Event Vesta, we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry. Key Takeaways: - Importance of Virtual and Hybrid Events: Discover how the pandemic has shifted promoters' and artists' strategies towards incorporating live streaming and hybrid events as a permanent fixture in their promotional toolkit. - Volume.com’s Role: Learn how Volume.com provides a community platform for artists of all sizes, offering them access to valuable data, fan engagement, and favorable financial splits. - Email Marketing's Power: Understand why email remains the most powerful marketing tool for promoters and how building an email list is crucial for long-term success. - Live Streaming Myths: Debunk common misconceptions about live streaming, such as the fear that it might reduce in-person attendance. - Fan Engagement Strategies: Hear about successful tactics from artists and venues that consistently engage their fanbase through live streaming and subscription models. - Data Utilization: Gain insights into how knowing your audience through data can significantly enhance marketing strategies and tour planning. Join us for an in-depth conversation that highlights the opportunities and innovations in live streaming and event promotion. Whether you're an event promoter, artist, or venue owner, this episode is packed with actionable insights to help you thrive in the evolving events landscape. ____ The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/

In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years. Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform. Whether you're looking to boost your brand's engagement or curious about the latest trends and techniques, this episode is packed with actionable tips to elevate your TikTok game. Don't miss out on these expert strategies to enhance your event marketing efforts! __ The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/

We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report, covering everything from the health of the music business to the evolving landscape of live events.


Key Topics Discussed:


  • The remarkable growth and opportunities in the music industry
  • Trends in live music, including the impact of mega-tours by artists like Taylor Swift and Beyoncé
  • The challenges faced by mid-tier and upcoming artists in a fragmented market
  • The role of technology and new tools in music creation and distribution
  • The future of festivals and the live music scene post-COVID
  • The importance of intimate and direct fan-artist connections
  • Innovative brand and artist partnerships and their impact on marketing

Jesse also touches on how artists are becoming influencers and creators in their own right, forming meaningful collaborations with brands to create memorable experiences and unique products.

We're diving into the world of AI-powered event descriptions and how they can help you boost attendance and engagement for your events.

We'll cover: 🤔 The problem with typical event descriptions and why they often fall flat 🚀 How AI tools like ChatGPT can revolutionize the way you create compelling, tailored descriptions for each of your events 📝 A step-by-step guide on using ChatGPT effectively, including tips for crafting the perfect prompts and iterating on the AI-generated content 📊 Real-world examples and results from event organizers who have successfully leveraged AI for their event marketing Whether you're a seasoned event professional or just getting started, this video will provide you with actionable insights and strategies for using AI to take your event descriptions to the next level. The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at https://info.eventvesta.com/podcast/