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The My Practice My Business Dental Podcast
The My Practice My Business Dental Podcast

The My Practice My Business Dental Podcast

Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybusiness.com and surf our website pages. Our mission statement is simple: We increase the monthly net revenue of dental practices with our key methods, tools, and training utilizing every day, need-based dentistry, even with PPO plans. And we teach you how to do it ethically, legally, and morally, adhering to contracts and state laws, so you can be paid fairly for the services you provide.

Available Episodes 10

I just saw an article stating the “Washington State Dental Association (WSDA) is coming for Delta Dental of Washington (DDOW).” The name of the article is called, “Putting patient Care First: Fixing Washington’s Broken Dental Benefits System.” They stated that it’s “the battle over dental benefits.” Well, they got it partially correct.
When I read the article to this point, I started to get a little bit excited. I began to think that they finally got it. They understood that DDOW is coming between the dentist’s ability to deliver quality dentistry to their patients. I began to think that WSDA finally understood what was meant by the term LEPAT (least expensive professionally accepted treatment) and how dentists could offer MEPAT (more expensive professionally accepted treatment) dental services without interference from DDOW. I was disappointed when my eyes passed to the next sentence.

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With the beginning of a new year, I decided to Google what the top three concerns were for dentists in their practices. What resulted was interesting. The top three to five concerns tended to center around the business entity answering the questions on Google, and it’s worth reporting. The top concerns and solutions vary with who is being asked: consultants vs. software companies vs. the ADA all seemed to have different answers. Having said that, I believe I’ve narrowed down the concerns with one simple answer to all of them, and that answer is “procedural profitability.” Here we go.

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I’m beginning to wonder if some dentists who serve in dental associations are just there for new plaque of recognition to hang on the wall. Don’t get me wrong, I know they put in time to serve, but are they effective leaders, or just going through the motions?

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There's an old saying, "those who know the least always yell the loudest." In this episode we dissect a dental networking thread from FaceBook, and and invite the majority of commenters to the 2025 Utah Dental Association Convention on Friday from 11:45am to 1:45pm. In this presentation you will experience a live audience presentation of the My Practice My Business Round Table Series: The Dental Insurance Round Table. This discussion will be placed on the MPMB YouTube channel.

In this presentation you will hear from several of the major dental insurance provider representatives, and their comments on upgrading, rules for offering value-added services, and literally have a "brain shock" on what you thought were the rules of engagement when it comes to insurance contracts. You'll also learn about state laws, and how to apply them for procedural profitability. In other words, all the comments in this podcast from the social media thread will be displaced with fact and truth.

This will be a "don't miss" meeting for dentists and their front office team members.

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We hear the words “goals” and “purpose” used frequently in business classes and corporate leadership training, but do we really know what they mean and how they are the same or different?

One might ask if lacking a goal means the same thing as lacking a purpose. The answer is no. It’s not the same at all.

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If I had a dollar for every time a dentist has told me: “I believe in your training. I’ve talked with other docs who love what you’ve done for them. But, you need to convince my team that MPMB training is a good thing before I can sign up.” 

Dentists who do not take charge of their businesses have one thing in common. It simply comes down to a lack of leadership. It’s almost like many dentists want to leave the business side to someone else. Unfortunately, that “someone else” is usually someone who doesn’t hold a business degree, has been misled by dental consultants on many topics, and is overworked and underpaid. 

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I love how most of you tend to make business decisions about your dental business. Don’t deny it, you know how you are. You lick your finger, hold it high in the air, see which way the wind is blowing, give it some concentrated thought, and talk yourself right out of those things that could change your life for the better.

I want to address some common bad dental business tactics that you can and should fix yesterday:

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Bundling is defined by the ADA as "The systematic combining of distinct dental procedures by third-party payers that results in a reduced benefit for the patient/beneficiary."

When Tracy and I met with the ADA last June, we pointed out how the ADA needs to quickly define the term “unbundling” because the dental insurance companies have been defining it in ways that benefit them. Tracy wrote out the definition for the ADA to use, and this definition is a big deal for all of us on PPO plans. The ADA executive was surprised the ADA had not defined it, and hopefully they will soon. 

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Dentists need to stop being mislead. Challenge the status-quo, and be that leader you know you can be. I'm always asking myself, "am I embracing stupid" when it comes to everything in my life? Mitigating stupidity in life is my constant challenge. We all make mistakes, but limiting the stupid mistakes just makes life easier. 
Learning business principles to help us have more fulfilling dental practices is part of that process that will prevent us from embracing stupid.

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At My Practice My Business, we don’t just talk about it, we teach it! We’re the only consulting company teaching it, with the right business protocols to do it. What is it that we teach that not one dental consulting company has picked up on? Procedural profitability! 

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