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Subscription Box Basics
Subscription Box Basics

Subscription Box Basics

Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to empower other women to build a business they love. ♡ https://www.subscriptionboxbasics.com<br><br>Get supplies on our Amazon storefront: <a href="https://amzn.to/3SJMKSk">https://amzn.to/3SJMKSk</a> <br><br>We earn a small kickback for your orders from our Amazon storefront, at no extra cost to you. Thanks for your support!</p>

Available Episodes 10

📌 New here? Start at episode 1 and binge over 220 episodes!

🫶 In this bittersweet episode, we announce the sunset of the Subscription Box Basics podcast after an amazing 4.5 years. Reflecting on our journey, we discuss the seasons of change in both life and business, and encourage listeners to embrace pivots when necessary. 

🎉 Celebrate milestones the podcast has achieved, including over 220 episodes and 310,000 downloads! Although the podcast will no longer air weekly, the valuable content will remain available. We also hint at future projects and ways to stay connected.

💬 If we've impacted your subscription box journey, we'd love to hear from you! DM us anytime!


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In this episode of Subscription Box Basics, Julie welcomes professional photographer Becca Bond, who shares valuable tips and insights on how to capture stunning images using simple tools and techniques. Becca discusses her journey into subscription box photography and introduces her new course, Snap for Success, which aims to help entrepreneurs elevate their product visuals (and sell more boxes!) Listeners will learn about color cohesion, essential supplies, and why you can rely on your smartphone for high-quality photos.

Links mentioned:

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Meet Subbly, an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model. Join Julie as she interviews Stefan Pretty, founder of this incredible software that hundreds of highly successful sub box businesses rely on every day. 

We chat about what sets Subbly apart from other software platforms, some of our favorite features and be sure to check out the links below for your special offer to give Subbly a try!

  • Brand new? Get 3 months free with this link: Subbly.co/julie
  • Thinking about switching to Subbly? They'll help you with migration and give you 12 months free! Just email support@subbly.co and tell them Julie sent ya!

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In this episode, we share the highlights of Sub Summit 2024. While everyone will have a different experience based on what sessions and events they go to, we thought you might want to hear a little behind the scenes of what we got into!

Links mentioned:

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In this episode, we had the honor of podcasting LIVE at Sub Summit 2024 in Dallas, TX. Yes, that means we had actual people in the audience while we chatted. SO fun! We decided to take a different approach with our topic, focusing on when things go wrong! As entrepreneurs, we must be resourceful, figure it out and have Plan B, C, and D ready to roll. 

Listen in as our friend (and Subscription Box Bootcamp graduate) Katie Richardson from Year Cheer, tells her stories of bouncing back from the inevitable issues we face as subscription box entrepreneurs...things like product delays, product mistakes and packaging errors. Laugh with us and share our misery, but also learn how to right the ship!

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While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!)

📌 Going to Sub Summit?  Book a free 15 minute consultation with a subscription box expert at The Experts Bar! Come pick our brains! Renae & I will be there Mon 6/17 (2:30-3:30 pm) and Tues 6/18 (9:30-11:30am.)

Book your session at https://bit.ly/experts-bar.

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In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shares her journey in the subscription box industry, the importance of having accountability partners, and tips for leveraging features in gift guides to boost sales. The episode also highlights the upcoming Subscription Box Awards and offers listeners a chance to get a free directory listing on A Year of Boxes.

00:00 Introduction 

00:55 Jessica's Journey in the Subscription Box Industry

02:31 The Importance of Having a Box Bestie

06:22 What is 'A Year of Boxes'?

08:36 Benefits of Being Listed on Third-Party Review Sites

19:16 How to Get Involved with 'A Year of Boxes'

24:27 Conclusion and Final Thoughts

Resources mentioned:

📌 Going to Sub Summit?  Book a free 15 minute consultation with a subscription box expert at The Experts Bar! Come pick our brains! Renae & I will be there Mon 6/17 (2:30-3:30 pm) and Tues 6/18 (9:30-11:30am.)

Book your session at https://bit.ly/experts-bar.

Support the Show.

In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways to collect email addresses. Julie also suggests using accountability partners to get feedback on your website and offers resources for further learning. Tune in to ensure your website is optimized for maximum sales conversion.

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While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner. 

Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics

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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands!

For those more interested in Ryze mushroom coffee, its loaded with adaptogenic mushrooms, delivering calmer energy, sharper focus, and immune support for a balanced body and clear mind.  All with less than half the caffeine of normal coffee.

Get 10% off your first Ryze order
(affiliate link)

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