BDTP. Automated Webinars with Melissa Kwan

Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.</p>Please head over to the <a href="https://userlist.com/podcast/automated-webinars-with-melissa-kwan">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ewebinar.com/">eWebinar</a> — Melissa’s product</li><li><a href="https://zoom.us/">Zoom</a>, <a href="https://livestorm.co/">Livestorm</a>, <a href="https://www.demio.com/">Demio</a> — popular tools for live webinars</li><li><a href="https://ewebinar.com/blog/effective-product-demo-video-script">How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!</a></li><li><a href="https://www.linkedin.com/in/melissakwan/">Connect with Melissa on LinkedIn</a></li></ul>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:24:20

Episode 275: Design for Learning with Jenae Cohn

What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.</p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/design-for-learning/">Design for Learning</a> — a book by Jenae Cohn and Michael Greer</li><li><a href="https://www.jenaecohn.net/">Check out Jenae’s website</a></li><li><a href="https://www.linkedin.com/in/jenae-cohn/">Connect with Jenae on LinkedIn</a></li></ul>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:35:18

BDTP. Marketing for All-in-one Platforms with Geoff Roberts

Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.</p>Please head over to the <a href="https://userlist.com/podcast/marketing-all-in-one-platforms-with-geoff-roberts">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.outseta.com/">Outseta</a> — Geoff’s product</li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.hubspot.com/">HubSpot</a> — popular all-in-one products</li><li>Follow Geoff on <a href="https://twitter.com/GeoffTRoberts">Twitter</a> and <a href="https://www.linkedin.com/in/geoffrobertsmarketing/">LinkedIn</a></li></ul>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:41:10

Episode 274: Research Ops with Kate Towsey

How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.</p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/research-at-scale/">Research That Scales</a> — Kate’s book</li><li><a href="https://www.respondent.io/">Respondent</a>, <a href="https://www.userinterviews.com/">User Interviews</a>, <a href="https://www.askable.com/">Askable</a></li><li><a href="http://katetowsey.com/">Check out Kate’s website</a></li><li><a href="https://www.linkedin.com/in/katetowsey/">Connect with Kate on LinkedIn</a></li><li><a href="https://chacha.club/">Cha Cha Club</a> — Kate’s closed community for research professionals</li></ul>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:37:17

BDTP. Lifecycle Marketing with Nout Boctor-Smith

Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.</p>Please head over to the <a href="https://userlist.com/podcast/lifecycle-marketing-with-nout-boctor-smith/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.ninelivesdigital.com/">Nine Lives Digital</a></li><li><a href="https://www.pendo.io/glossary/product-led-growth/">What is Product-led Growth?</a></li><li><a href="https://blog.hubspot.com/marketing/account-based-marketing-guide">The Ultimate Guide to Account-Based Marketing</a></li><li><a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt/">B2B Marketing Attribution with Steffen Hedebrandt</a></li><li><a href="https://www.linkedin.com/in/noutboctorsmith/">Connect with Nout on LinkedIn</a></li></ul>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:40:51

Episode 273: Publishing Options for Design Books with Louis Rosenfeld

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — Louis’s publishing company</li><li><a href="http://designopssummit.com/">DesignOps Summit</a>, <a href="http://designinproduct.info/">Design in Product</a>, <a href="http://advancingresearchconference.com/">Advancing Research</a> — Rosenfeld Media’s conferences</li><li><a href="https://abookapart.com/">A Book Apart</a>, <a href="https://www.smashingmagazine.com/">Smashing</a> — “middle ground” publishing options</li><li>Follow Louis on <a href="https://www.linkedin.com/in/louisrosenfeld/">LinkedIn</a> and <a href="https://louisrosenfeld.medium.com/">Medium</a></li><li><a href="https://rosenfeldmedia.com/podcasts/">The Rosenfeld Review Podcast</a></li></ul>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:45:31

BDTP. Marketing for Humans with Sarah McCredie

Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</p>Please head over to the <a href="https://userlist.com/podcast/marketing-for-humans-with-sarah-mccredie/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://recurly.com/">Recurly</a> — Sarah’s place of work</li><li><a href="https://www.glossier.com/">Glossier</a> — one of direct-to-consumer pioneers in human marketing</li><li><a href="https://slack.com/">Slack</a> — an example of human branding in SaaS</li><li><a href="https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/">State of Subscriptions: What consumers want</a></li><li><a href="https://www.linkedin.com/in/sarahmccredie/">Connect with Sarah on LinkedIn</a></li></ul>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:31:29

Episode 272: User Respect with Christina Nguyen White

In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.loom.com/">Loom</a> — Christina’s place of work</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://open.spotify.com/">Spotify</a>, <a href="https://www.airbnb.com/">Airbnb</a>, <a href="https://asana.com/">Asana</a>, <a href="https://www.notion.so/">Notion</a> — inspiring products</li><li>Follow Christina on <a href="https://twitter.com/christinanwhite">Twitter</a> and <a href="https://www.linkedin.com/in/christinanwhite/">LinkedIn</a></li></ul>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:38:31

BDTP. Re-engagement Emails with Tim Hart

Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</p>Please head over to the <a href="https://userlist.com/podcast/re-engagement-emails-with-tim-hart/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.responselabs.com/">Response Labs</a></li><li><a href="https://email.geeks.chat/">Email Geeks</a></li><li><a href="https://www.linkedin.com/in/tjthart">Connect with Tim on LinkedIn</a></li></ul>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:29:29

Episode 271: Wireframing for Everyone with Leon Barnard

Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.</p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balsamiq.com/learn/wireframing-book/">Wireframing for Everyone</a> — a book by Michael Angeles, Leon Barnard, and Billy Carlson</li><li>Follow Leon on <a href="https://twitter.com/leonbarnard">Twitter</a> and <a href="https://www.linkedin.com/in/leonbarnard/">LinkedIn</a></li><li><a href="https://balsamiq.com/learn/">Balsamiq Wireframing Academy</a></li><li><a href="https://abookapart.com/products/wireframing-for-everyone">Get a copy of Wireframing for Everyone</a></li></ul>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>

00:30:05