Untitled Episode

Kristen McGarry is a Principal Account Technical Lead for the Financial Services Market at IBM. Based in New York City, she engages daily with the largest financial institutions globally to identify business opportunities for innovation, accelerate time to value, and operationalize new solutions across software, hardware and services offerings. </p><ul><li>02:57 An Intro to Kristen McGarry  </li><li>04:36 Why IBM?</li><li>09:25 The Attraction of Data Science</li><li>11:51 A Day in the Life of an Account Technical Leader</li><li>13:30 Technical Sales versus Sales</li><li>15:05 Continuing to Innovate</li><li>19:09 Dealing with Wall Street</li><li>20:17 The Methodology</li><li>22:23 The How of Technical Sales</li><li>23:05 Continuous Learning</li><li>28:03 Management System 30:34 Wall Street Learnings</li><li>32:20 Biggest Challenge</li><li>33:08 The Data Challenge</li><li>34:22 Best Data Science Use Cases in Finance </li><li>36:14 What Do Clients Miss on AI?</li><li>38:09 Predictions</li></ul>LinkedIn: <a href="https://www.linkedin.com/in/kristen-mcgarry/">https://www.linkedin.com/in/kristen-mcgarry/</a></p>Website: <a href="https://www.ibm.com/">https://www.ibm.com/</a></p>Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. </p>and leadership ... while keeping it simple & fun. </p>

00:42:16

A 2-star General on the #MakingDataSimple podcast! Dianne Del Rosso, Brigadier General and VP, WW Services, IBM *Replay*

Join us for a fantastic interview replay with Dianne Del Rosso, Brigadier General and VP, IBM.<br /><br />A 2-star General on the #MakingDataSimple podcast! Dianne Del<br />Rosso, Brigadier General and VP, WW Services, IBM. Lab Services : World class<br />consultants with certified skills providing value-based services via simple,<br />repeatable practices, methodologies, and offerings</p><ul><li>03:08 Meet the General</li><li>08:02 Why ditch Westpoint (twice)?!</li><li>10:10 How do you still balance the Reserves?</li><li>11:15 Do you hate Navy?</li><li>12:54 The acquisition space</li><li>14:57 Why Lab Services, Why now?</li><li>18:13 The Lab Services mission</li><li>19:14 Mid and long-term vision</li><li>20:20 Product vs Client vs P&L</li><li>23:18 When to use a Partner</li><li>25:28 Getting in front of clients following COVID</li><li>27:31 Leaving your mark</li></ul>LinkedIn: <a href="http://www.linkedin.com/in/dianne-del-rosso-7950871">linkedin.com/in/dianne-del-rosso-7950871</a><br />Website: <a href="https://www.ibm.com/products/expertlabs">https://www.ibm.com/products/expertlabs</a><br />Want to be featured as a guest on Making Data Simple? Reach out to us at<br />almartintalksdata@gmail.com and tell us why you should be next. The Making<br />Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM,<br />where we explore trending technologies, business innovation, and<br />leadership ... while keeping it simple & fun.</p>

00:30:20

Unveiling SEO Expertise and Digital Insights with Sam Torres | Part 2

Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data.</p><ul><li>00:39 The Gray Dot Company</li><li>06:44 Using Data</li><li>10:18 Website Design</li><li>10:18 Website Design</li><li>13:08 Ethical Marketing</li><li>14:53 Biggest Marketing Suprises</li></ul>LinkedIn: <a href="https://www.linkedin.com/in/samantha-torres-seo/">linkedin.com/in/samantha-torres-seo</a></p>Website: <a href="https://thegray.company/">https://thegray.company</a>, <a href="https://legendarypodcasts.com/sam-torres/">https://legendarypodcasts.com/sam-torres/</a></p>Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. </p>

00:21:55

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming..

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.</p><ul><li>03:40 Meet Sam Torres</li><li>05:57 Marketing Platforms</li><li>07:49 Digital Consumer Intelligence</li><li>14:55 Defining Success</li><li>17:55 AIs Impact on Google</li><li>22:07 Should I Trust Sponsored Adds?</li><li>23:58 GenAI Positives</li></ul><br />LinkedIn: <a href="https://www.linkedin.com/in/samantha-torres-seo/">linkedin.com/in/samantha-torres-seo</a><br />Website: <a href="https://thegray.company">https://thegray.company</a>,  <a href="https://legendarypodcasts.com/sam-torres/">https://legendarypodcasts.com/sam-torres/</a><br /><br />Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.</p>

00:32:43

Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com.  Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.</p><ul><li>01:42 Meet Alex Makarski</li><li>04:38 Clickmakers.io</li><li>10:35 The Power of Modeling</li><li>11:51 Marketing Terms</li><li>13:53 Long Sales Cycles</li><li>16:36 Clickmaker's Differentiation 17:36 Human or Bot?</li><li>18:50 Data in Marketing</li><li>24:10 Measurebit.com</li><li>27:50 The future of Marketing</li><li>35:15 For Fun</li></ul>LinkedIn: <a href="https://www.linkedin.com/in/alexmakarski/">linkedin.com/in/alexmakarski</a></p>Website: <a href="https://alexmakarski.com/">https://alexmakarski.com/</a></p>Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. </p>

00:36:34

Data-Driven Apartment Revolution: Unveiling Norhart's Innovation Journey | Part 2

Welcome back to Part 2 of our captivating podcast series, where we continue our deep exploration of innovation in an often-overlooked domain – the world of apartments. Join us as we reconnect with Mike Kaeding, CEO of Norhart, a visionary company that's turning the apartment industry upside down through data-driven technologies and efficiency strategies.</p>In this episode, we pick up where we left off, starting with Norhart's unique differentiation at 00:12. Discover the technology breakthroughs that have finally arrived at 02:55 and how data plays a pivotal role in reshaping apartment living (explored at 09:08). Dive into the concept of smart apartments (10:38) and the fascinating journey of "I Told You So" at 17:41.</p>But the learning doesn't stop there. Mike shares insights into continuous learning (18:35) and how embracing "No Rules Rules" (20:40) can foster innovation and growth.</p>Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and explore Norhart's groundbreaking work on their website [<a href="http://norhart.com/">http://norhart.com</a>]. For the full podcast episode, visit [<a href="https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966">https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966</a>].</p>Are you passionate about data-driven innovation and eager to share your insights on the Making Data Simple Podcast? Reach out to us at <a href="mailto:almartintalksdata@gmail.com">almartintalksdata@gmail.com</a> and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.<br /><br /></p><ul><li>00:12 Norhart Differentiation</li><li>02:55 Finally!  The Technology</li><li>09:08 Data</li><li>10:38 Smart Apartments</li><li>17:41 What to do with I Told You So</li><li>18:35 Continuous Learning</li><li>20:40 No Rules Rules</li></ul>LinkedIn:  <a href="https://www.linkedin.com/in/mikekaeding/">linkedin.com/in/mikekaeding</a></p>Website: <a href="http://norhart.com">http://norhart.com</a></p>Podcast: <a href="https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966">https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966</a></p>

00:27:38

Data-Driven Apartment Innovation: A Conversation with Mike Kaeding | Part 1

Join us for Part 1 of our podcast series, where we embark on an exploration of innovation in apartment design and management through the lens of data. Meet Mike Kaeding, CEO of Norhart, a visionary company that's reshaping the apartment industry by incorporating data-driven technologies and efficiency strategies from other sectors.</p>In this episode, we dive deep into Mike's remarkable journey, commencing at 02:01. Discover how he transformed challenges into opportunities, unveiling the concept of the "Apartment Assembly Line" and the incredible efficiency of 5-hour construction crews while maintaining top-tier quality (explored at 13:30).</p>But data isn't just a buzzword here – we also explore the impact of city processes on data-driven innovation (19:38), how talent leverages data for change management (23:26), and strategies for retaining top data-driven talent (35:28).</p>Connect with Mike Kaeding on LinkedIn [linkedin.com/in/mikekaeding] and learn more about Norhart's groundbreaking data-driven initiatives on their website [<a href="http://norhart.com/">http://norhart.com</a>]. For the full podcast episode, visit [<a href="https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966">https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966</a>].</p>Are you eager to share your own data-driven innovation journey on the Making Data Simple Podcast? Reach out to us at <a href="mailto:almartintalksdata@gmail.com">almartintalksdata@gmail.com</a> and let us know why you should be our next featured guest. Hosted by Al Martin, WW VP Technical Sales at IBM, our podcast simplifies the world of data, presenting the latest data trends in an engaging, enjoyable manner.<br /><br /></p><ul><li>02:01 Meet Mike Kaeding</li><li>05:42 Turning Dilemma into Opportunity</li><li>11:05 The Apartment Assembly Line </li><li>13:30 5 Hour Crews and Quality</li><li>19:38 What about City Processes?</li><li>23:26 Change Management via Talent </li><li>35:28 Keeping Top Talent</li></ul>LinkedIn:  <a href="https://www.linkedin.com/in/mikekaeding/">linkedin.com/in/mikekaeding</a></p>Website: <a href="http://norhart.com">http://norhart.com</a></p>Podcast: <a href="https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966">https://podcasts.apple.com/us/podcast/zero-to-unicorn/id1685311966</a></p>

00:38:06

Navigating Digital Transformation: Insights from Bob McDonald | Part 2

Welcome back to the second installment of our captivating podcast series, where we continue our deep dive into the realm of digital transformation. Join us in another engaging conversation with Bob McDonald, the driving force behind digital transformation and CRM Experience at IBM.</p>In this episode, we delve even further into Bob's invaluable insights on reinventing enterprises through digital transformation. Buckle up as we explore a plethora of intriguing topics that hold the key to successfully navigating this transformative journey.</p>From deciphering intricate workflows to establishing effective management systems, Bob shares his practical wisdom gained through years of experience. Discover the pivotal role of design principles in shaping effective digital transformations and learn how to avoid common pitfalls like pocket vetoes that can hinder progress.</p>Defining success in the context of digital transformation is a crucial aspect, and Bob elaborates on his unique perspective in just a few minutes. Tune in as he imparts his lessons learned, offering invaluable advice that can guide both beginners and veterans in the field.</p>Stay with us as Bob takes us on an intriguing journey, touching upon OMG moments, the importance of role models, and a book recommendation that has shaped his outlook on digital transformation.<br /><br /></p><ul><li>00:32 Workflows</li><li>02:25 Management System </li><li>05:13 Design Principles</li><li>06:50 Avoiding pocket vetos </li><li>08:20 Defining success</li><li>11:58 Lessons learned</li><li>13:47 OMG</li><li>15:05 Role models</li><li>16:18 Book recommendation</li></ul>Connect with Bob McDonald on <a href="https://www.linkedin.com/in/bobmcdonald3/">LinkedIn</a> and if you're eager to be a guest on the Making Data Simple Podcast, reach out to us at <a href="mailto:almartintalksdata@gmail.com">almartintalksdata@gmail.com</a>. Join our host Al Martin, WW VP Technical Sales, IBM, as we continue to unravel the world of trending technologies, business innovation, and leadership - all while making it both informative and enjoyable.</p>

00:17:30

Decoding Digital Transformation: Insights from Bob McDonald, CRM Expert at IBM | Part 1

<br />"Welcome to Part 1 of an insightful podcast series where we delve into the dynamic world of digital transformation. Join us as we engage in a thought-provoking conversation with Bob McDonald, CRM Experience at IBM, who doesn't just discuss digital transformation – he's living it.</p>In this episode, we unveil Bob's unique perspective on reinventing the enterprise. Starting with the core concept, we explore what digital transformation truly means. With Bob's wealth of experience, we journey through the challenges of changing organizational culture and the crucial role data plays in the process.</p>Join us as we dig deep into Bob's philosophy, learn from his practical insights, and explore the transformative power of digital transformation. If you're intrigued by the evolving landscape of business innovation and technology, this episode is a must-listen.<br /><br /></p><ul><li>03:12 Putting it out there</li><li>05:44 Bob McDonald intro</li><li>10:22 What IS digital transformation</li><li>22:00 Changing culture</li><li>29:23 Solving the data problem</li></ul>Connect with Bob McDonald on <a href="https://www.linkedin.com/in/bobmcdonald3/">LinkedIn</a> and if you're interested in being a guest on Making Data Simple, reach out to us at <a href="mailto:almartintalksdata@gmail.com">almartintalksdata@gmail.com</a>. The Making Data Simple Podcast, hosted by Al Martin, WW VP Technical Sales, IBM, is your destination for navigating trending technologies, business innovation, and leadership – all while keeping things simple and fun."</p>

00:32:14

Cracking the AI Code: ROI, Challenges, and Insights with Luke Arrigoni | Part 2

Part 2 : Back with more on Artificial Intelligence - ROI, biggestblockers, and lessons learned with Luke Arrigoni, Chief ExecutiveOfficer at Arricor.<br /><br /></p><ul><li>00:40 Being a top entrepreneur</li><li>01:10 The practical AI problem</li><li>04:09 The AI ROI</li><li>06:57 Engagement wins</li><li>09:21 Not made here</li><li>10:35 Keeping top talent</li><li>12:18 The future is weirder than you think</li><li>14:06 AI's biggest blocker</li><li>16:03 Lessons learned</li><li>21:35 For fun</li></ul>Don't miss this opportunity to gain insights from a visionary in the AI field. Connect with Luke Arrigoni on LinkedIn [<a href="https://www.linkedin.com/in/lukearrigoni/">https://www.linkedin.com/in/lukearrigoni/</a>] and learn more about Arricor's work on their website [<a href="http://arricor.com/">http://arricor.com/</a>].<br /><br />Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin,WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.</p>

00:24:08