Jason Meshell with Microsoft

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" rel="noopener" target="_blank">Accruent Insights</a> and talking to <strong>Jason, Client Director at Microsoft </strong>about "The demands for AI and need for a powerful infrastructure"<strong>.</strong> <div> Scott MacKenzie interviews Jason Meshell from Microsoft Azure at the Accruent Insights user conference in San Antonio. Meshell discusses the evolution of cloud computing, emphasizing its benefits over on-premises solutions, such as data security, scalability, and cost-effectiveness. He highlights Microsoft's strategic partnership with Accruent, which has enabled Accruent to leverage AI and cloud services for data-intensive tasks without the need for extensive on-site infrastructure. Meshell also touches on the environmental considerations, like power optimization and the strategic placement of data centers near power sources. He concludes by encouraging listeners to reach out to him on LinkedIn for further discussions. <h2>Action Items</h2> <ul> <li>[ ] Reach out to Jason Meshell on LinkedIn (Jason Meshell) to discuss further collaboration opportunities.</li> </ul><br /> <h2>Outline</h2> <h3>Accruent Insights User Conference Introduction</h3> <ul> <li>Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of celebrating industry professionals.</li> <li>The podcast is recorded on-site at the Accruent Insights user conference in San Antonio, highlighting the event's focus on customer-centric solutions.</li> <li>Scott MacKenzie introduces Jason Meshell from Microsoft Azure, noting his extensive experience and contributions to the industry.</li> <li>The conversation begins with Scott MacKenzie and Jason Meshell discussing the positive atmosphere and customer-focused approach of the conference.</li> </ul><br /> <h3>Jason Meshell's Background and Microsoft Azure's Evolution</h3> <ul> <li>Jason Meshell shares his 25-year career in IT, including a decade at IBM and his transition to Microsoft during the cloud revolution.</li> <li>He explains the evolution of Microsoft's cloud strategy, from the early days under Steve Ballmer to the current focus on cloud and mobile first.</li> <li>Jason Meshell provides a detailed explanation of the transition from mainframe computing to the cloud, emphasizing the benefits of centralized data storage and processing.</li> <li>He highlights the economic and security advantages of the cloud, comparing it to the physical mainframe setup.</li> </ul><br /> <h3>The Importance of Cloud Adoption</h3> <ul> <li>Scott MacKenzie expresses curiosity about the reluctance of some organizations to adopt the cloud, seeking Jason Meshell's insights.</li> <li>Jason Meshell uses a personal anecdote about data storage on phones to illustrate the benefits of cloud storage, including data replication and protection.</li> <li>He emphasizes the scalability and reliability of cloud storage, contrasting it with the limitations of on-premises storage.</li> <li>The conversation touches on the increasing demand for power to support server farms and the strategic placement of data centers near power sources.</li> </ul><br /> <h3>Microsoft's Strategic Partnership with Accruent</h3> <ul> <li>Jason Meshell discusses the early stages of Microsoft's partnership with Accruent, focusing on data cleanup and application transformation.</li> <li>He highlights the importance of clean data for effective AI implementation, noting that Accruent's early efforts in data cleanup gave them a competitive advantage.</li> <li>The partnership has grown rapidly due to Accruent's proactive data management and the emergence of AI as a critical technology.</li> <li>Jason Meshell compares the process of moving data to the cloud with decluttering a home, emphasizing the need for careful refactoring and planning.</li> </ul><br /> <h3>The Role of AI and Data in Modern Business</h3> <ul> <li>Scott MacKenzie and Jason Meshell discuss the ongoing demand for data and AI solutions, with a focus on capturing and analyzing vast amounts of data.</li> <li>Jason Meshell explains how Accruent uses IoT data to understand and optimize the use of facilities and assets, providing valuable insights for their clients.</li> <li>He describes the benefits of cloud computing for temporary data processing, allowing organizations to rent compute power rather than owning it.</li> <li>The conversation highlights the efficiency and cost-effectiveness of using cloud services for data-intensive projects.</li> </ul><br /> <h3>Microsoft's Infrastructure and AI Power Optimization</h3> <ul> <li>Jason Meshell discusses Microsoft's efforts to optimize power usage in data centers, including the use of AI for power management.</li> <li>He explains the strategic placement of data centers near power sources like hydroelectric dams and nuclear power plants to meet the growing demand for compute power.</li> <li>The conversation touches on the challenges of infrastructure and transmission, with a focus on the need for efficient data center locations.</li> <li>Jason Meshell emphasizes the importance of AI in making informed decisions about data center placement and power optimization.</li> </ul><br /> <h3>The Future of Data and Cloud Computing</h3> <ul> <li>Scott MacKenzie and Jason Meshell discuss the exponential growth of data and the need for scalable cloud solutions.</li> <li>Jason Meshell explains that Microsoft's capacity is limited by the speed at which concrete dries for new data centers, highlighting the demand for more capacity.</li> <li>He mentions that Microsoft is actively seeking to purchase data centers from other companies to meet the growing demand for cloud services.</li> <li>The conversation concludes with a discussion on the future of AI and cloud computing, emphasizing the importance of strategic planning and investment in infrastructure.</li> </ul><br /> <h3>Closing Remarks and Contact Information</h3> <ul> <li>Scott MacKenzie wraps up the conversation, expressing admiration for Jason Meshell's insights and the importance of being part of the AI and cloud revolution.</li> <li>Jason Meshell provides his contact information for listeners interested in learning more about Microsoft's solutions and partnerships.</li> <li>The podcast concludes with a reminder to reach out to Scott MacKenzie for future conversations and to stay engaged with the industrial talk community.</li> <li>Scott MacKenzie reiterates the importance of celebrating industry professionals and the positive impact they have on the world.</li> </ul><br /> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>JASON MESHELL'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-meshell-8940051a2/" rel="noopener" target="_blank">https://www.linkedin.com/in/jason-meshell-8940051a2/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/microsoft/" rel="noopener" target="_blank">https://www.linkedin.com/company/microsoft/</a> <strong>Company Website:</strong> <a href="https://www.microsoft.com/en-us/" rel="noopener" target="_blank">https://www.microsoft.com/en-us/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/k2aotBcty08 <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:18:59

Justin Sirotin with OCTO Product Development

<div> Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus's adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement. <h2>Action Items</h2> <ul> <li>[ ] Reach out to Justin on LinkedIn or through the Octo website to discuss further.</li> </ul><br /> <h2>Outline</h2> <h3>Introduction and Purpose of Industrial Talk</h3> <ul> <li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.</li> <li>Scott highlights the platform's mission to amplify messages and support industry professionals worldwide.</li> <li>He expresses his admiration for industry professionals who solve problems and make the world a better place.</li> <li>Scott mentions the ease of getting involved with Industrial Talk for those interested in amplifying their message or technology.</li> </ul><br /> <h3>Introduction of Justin and OCTO</h3> <ul> <li>Scott introduces Justin and his company, OCTO, and explains the company's name and its origin.</li> <li>Justin shares the story behind the name OCTO, which was inspired by the adaptability of an octopus.</li> <li>Justin explains that the name OCTO is a shortened version of octopus, as the full name was unavailable.</li> <li>Scott and Justin engage in a light-hearted discussion about the name and its superhero-like connotations.</li> </ul><br /> <h3>Justin's Background and OCTO's Services</h3> <ul> <li>Justin provides a brief overview of his background in industrial design and his nearly 30 years of experience in the field.</li> <li>He explains that OCTO designs complete customer experiences, including pre-product, product, and post-product services.</li> <li>Justin mentions that he has started several companies and also teaches manufacturing techniques at the Rhode Island School of Design.</li> <li>He emphasizes the importance of embracing constraints and building market-validated creative solutions.</li> </ul><br /> <h3>Challenges and Insights from Teaching Industrial Design</h3> <ul> <li>Justin discusses the challenges of staying current in the industry and the impact of his students on his learning.</li> <li>He shares his experiences visiting factories in Vietnam and China to stay informed about production processes.</li> <li>Justin highlights the generational differences in attitudes towards consumption and the environment.</li> <li>He emphasizes the importance of efficiency and zero waste in the manufacturing sector.</li> </ul><br /> <h3>The Role of Design in Technology and User Experience</h3> <ul> <li>Scott and Justin discuss the importance of designing technology that is user-friendly and meets the needs of end-users.</li> <li>Justin explains that OCTO's role is to connect technology with user needs, ensuring seamless integration and usability.</li> <li>They discuss the evolution of the design field from being seen as just making things pretty to being integral to functionality.</li> <li>Justin shares an anecdote about a client who believed that complex software should be hard to use, illustrating the shift in thinking.</li> </ul><br /> <h3>Designing for the Utility Grid and User Experience</h3> <ul> <li>Scott and Justin delve into the complexities of designing for the utility grid and the challenges of integrating new technologies.</li> <li>Justin explains the role of OCTO in translating edge technology into software that utilities can consume.</li> <li>They discuss the importance of understanding the needs of both the utility operators and the edge technology providers.</li> <li>Justin shares the challenges of articulating the opportunity and building trust with clients.</li> </ul><br /> <h3>The Future of Design and Automation in Manufacturing</h3> <ul> <li>Justin predicts that the gap between the sophistication of consumer technology and industrial technology will continue to close.</li> <li>He emphasizes the importance of automation and business practice automation in improving efficiency and margins.</li> <li>Justin shares his observations from visiting factories in Vietnam, highlighting the focus on driving up margins through technology.</li> <li>They discuss the competitive pressures on domestic manufacturers to adopt efficient practices quickly.</li> </ul><br /> <h3>SpaceX and the Impact of Rapid Prototyping and Testing</h3> <ul> <li>Scott and Justin discuss the rapid prototyping and testing approach of SpaceX, drawing parallels with consumer technology.</li> <li>Justin highlights the importance of testing and learning in real-world conditions, as seen in Formula One racing.</li> <li>They discuss the benefits of this approach in driving down costs and improving efficiency.</li> <li>Justin shares his admiration for SpaceX's innovative approach and its impact on the space industry.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Scott wraps up the conversation, emphasizing the importance of design in creating user-friendly and efficient solutions.</li> <li>Justin provides his contact information, including his LinkedIn profile and the OCTO website.</li> <li>Scott encourages listeners to reach out to Justin and OCTO for further discussions and collaboration.</li> <li>They express their enjoyment of the conversation and look forward to future interactions.</li> </ul><br /> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>JUSTIN SIROTIN'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/justin-sirotin-983b233/" rel="noopener" target="_blank">https://www.linkedin.com/in/justin-sirotin-983b233/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/octo-product-development/" rel="noopener" target="_blank">https://www.linkedin.com/company/octo-product-development/</a> <strong>Company Website:</strong> <a href="https://www.octopd.com/" rel="noopener" target="_blank">https://www.octopd.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/rRbmdXqMPFU <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:53:25

Tom Mack and Darin Briskman with Imply

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" rel="noopener" target="_blank">IoT Solutions World Congress</a> and talking to <strong>Tom Mack and Darin Briskman with Imply </strong>about "<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your IoT strategy begins and ends with data and ability to access the insights</span>"<strong>.</strong> <div> Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems. <h2>Action Items</h2> <ul> <li>[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.</li> <li>[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.</li> <li>[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.</li> </ul><br /> <h2>Outline</h2> <h3>Overview of Imply and IoT Data Analytics</h3> <ul> <li>Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.</li> <li>The discussion highlights the two main challenges: acquiring data and utilizing it effectively.</li> <li>Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.</li> <li>Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.</li> </ul><br /> <h3>Tom's Role and Use Cases</h3> <ul> <li>Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.</li> <li>Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.</li> <li>Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.</li> <li>The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.</li> </ul><br /> <h3>Normalizing and Utilizing Data</h3> <ul> <li>Scott asks about normalizing data from multiple vendors and relationships.</li> <li>Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.</li> <li>The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.</li> <li>Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.</li> </ul><br /> <h3>Historical vs. Real-Time Data</h3> <ul> <li>Scott and Darin discuss the importance of real-time data over historical data for decision-making.</li> <li>Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.</li> <li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li> <li>The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.</li> </ul><br /> <h3>IoT and SCADA Systems</h3> <ul> <li>Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.</li> <li>Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.</li> <li>The conversation touches on the importance of data-driven decision-making in the industrial world.</li> <li>Tom emphasizes the need for a business-driven approach to data collection and analysis.</li> </ul><br /> <h3>Electric Vehicle Chargers and Consumer Data</h3> <ul> <li>Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.</li> <li>The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.</li> <li>Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.</li> <li>The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.</li> </ul><br /> <h3>Data Cleanliness and Relevance</h3> <ul> <li>Scott and Darin discuss the importance of clean data for effective analysis.</li> <li>Tom advises focusing on current data rather than historical data for immediate decision-making.</li> <li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li> <li>The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Scott wraps up the conversation by summarizing the importance of data in decision-making.</li> <li>Tom and Darin provide their contact information for listeners interested in learning more about Imply.</li> <li>Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.</li> <li>The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.</li> </ul><br /> </div> Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>TOM MACK'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tommack1/" rel="noopener" target="_blank">https://www.linkedin.com/in/tommack1/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" rel="noopener" target="_blank">https://www.linkedin.com/company/imply/</a> <strong>Company Website:</strong> <a href="https://imply.io/" rel="noopener" target="_blank">https://imply.io/</a> <h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briskmad/" rel="noopener" target="_blank">https://www.linkedin.com/in/briskmad/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/I29heqS6I0k <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:19:14

Brooke Huling with Accruent

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" rel="noopener" target="_blank">Accruent Insights</a> and talking to <strong>Brooke Huling, Chief Product Officer at Accruent </strong>about "Developing a strategic North Star for your technology"<strong>.</strong> <div> Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution. <h2>Action Items</h2> <ul> <li>[ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further.</li> <li>[ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans.</li> </ul><br /> <h2>Outline</h2> <h3>Introduction of Brooke Huling and Her Role</h3> <ul> <li>Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management.</li> <li>She shares her background, including working at Dell and various startups, and her passion for solving global problems with software.</li> <li>Brooke emphasizes the importance of customer conversations and collaboration with her team and executives.</li> <li>Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward.</li> </ul><br /> <h3>Product Strategy and Customer-Centric Approach</h3> <ul> <li>Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions.</li> <li>She highlights the importance of listening to customers and adapting strategies based on their needs.</li> <li>Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy.</li> <li>She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting.</li> </ul><br /> <h3>2025 Plans and Integration Hub</h3> <ul> <li>Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration.</li> <li>She mentions the use of Snowflake as a data repository to enhance integration and data accessibility.</li> <li>Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs.</li> <li>Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products.</li> </ul><br /> <h3>Connectivity and AI Integration</h3> <ul> <li>Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products.</li> <li>She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025.</li> <li>Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks.</li> <li>She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way.</li> </ul><br /> <h3>Sustainability and AI Use Cases</h3> <ul> <li>Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant.</li> <li>She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping to offset carbon emissions.</li> <li>Brooke discusses the company's role in supporting sustainability and making a positive impact on the environment.</li> <li>She highlights the importance of using AI for practical applications, such as predicting leaks and reducing environmental impact.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Scott MacKenzie wraps up the interview, emphasizing the importance of collaboration, education, and innovation at events like Crew Insights.</li> <li>Brooke provides her contact information, encouraging listeners to connect with her on LinkedIn.</li> <li>Scott encourages listeners to attend Crew Insights 2025 and to reach out to Industrial Talk for more information.</li> </ul><br /> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>BROOKE HULING'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brooke-huling-0871028/" rel="noopener" target="_blank">https://www.linkedin.com/in/brooke-huling-0871028/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" rel="noopener" target="_blank">https://www.linkedin.com/company/accruent/</a> <strong>Company Website:</strong> <a href="https://www.accruent.com/" rel="noopener" target="_blank">https://www.accruent.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/GotgGRqkYkk <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:18:34

Donna Peterson with World Innovators, Inc.

<div> <div class="content"> <div class="ac-container ac-adaptiveCard"> <div class="ac-textBlock"> Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships. <h2>Action Items</h2> <ul> <li>[ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.</li> <li>[ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.</li> <li>[ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.</li> <li>[ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.</li> </ul><br /> <h2>Outline</h2> <h3>FABTECH Event Overview and Introduction</h3> <ul> <li>Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.</li> <li>Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.</li> <li>Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.</li> <li>Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.</li> </ul><br /> <h3>The Importance of AI in Marketing</h3> <ul> <li>Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.</li> <li>Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.</li> <li>Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.</li> <li>Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.</li> </ul><br /> <h3>Challenges and Strategies in Email Marketing</h3> <ul> <li>Donna shares her company's history and evolution from a list company to an email marketing company.</li> <li>She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.</li> <li>Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.</li> <li>Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.</li> </ul><br /> <h3>The Role of AI in Marketing and Content Creation</h3> <ul> <li>Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.</li> <li>Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.</li> <li>Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.</li> <li>Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.</li> </ul><br /> <h3>Building Relationships and Humanizing Brands</h3> <ul> <li>Donna shares her experience with public speaking and the benefits of joining Toastmasters.</li> <li>She emphasizes the importance of humanizing B2B brands and showing the human side of companies.</li> <li>Scott and Donna discuss the challenges companies face in showing their human side and the benefits of doing so.</li> <li>Donna talks about the long-term relationships her company has built with clients by showing genuine interest and support.</li> </ul><br /> <h3>Future Trends in B2B Marketing</h3> <ul> <li>Donna mentions the growing importance of AI in marketing and the various platforms incorporating AI.</li> <li>She discusses the potential of AI to analyze sketches and predict next product offerings.</li> <li>Donna highlights the role of AI in improving equipment efficiency and reducing labor shortages.</li> <li>Scott and Donna agree on the potential of AI to raise the level of jobs and enhance productivity.</li> </ul><br /> <h3>Final Thoughts and Contact Information</h3> <ul> <li>Scott thanks Donna for sharing her insights and encourages listeners to reach out to her for more information.</li> <li>Scott reiterates the importance of attending events like Fabtech and being active in the industrial community.</li> <li>Donna provides her contact information and invites listeners to connect with her for further discussions.</li> <li>Scott signs off, emphasizing the goal of Industrial Talk to help industrial professionals succeed through various marketing strategies.</li> </ul><br /> </div> </div> </div> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" rel="noopener" target="_blank"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>DONNA PETERSON'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/donnaapeterson/" rel="noopener" target="_blank">https://www.linkedin.com/in/donnaapeterson/</a> <strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/world-innovators-inc./" rel="noopener" target="_blank">https://www.linkedin.com/company/world-innovators-inc./</a> <strong>Company Website:</strong> <a href="https://www.worldinnovators.com/" rel="noopener" target="_blank">https://www.worldinnovators.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/hWHRIYTctSs <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" rel="noopener" target="_blank">https://www.siemens.com/global/en.html</a> <strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" rel="noopener" target="_blank">https://www.paloaltonetworks.com/ot-security-tco</a> <strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" rel="noopener" target="_blank">HERE</a>. <strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" rel="noopener" target="_blank">https://hitachids.com/</a> <strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" rel="noopener" target="_blank">https://www.caplogistics.com/</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="225" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:23:56

Chuck Byers with OMG

<a href="https://industrialtalk.com/" rel="noopener" target="_blank"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" rel="noopener" target="_blank">OMG, Q1 Meeting</a> and talking to <strong>Chuck Byers, CTO with Industry IoT Consortium  </strong>about "<span>Developing AI standards to insure market trustworthiness!</span>" <div> <div class="content"> <div class="ac-container ac-adaptiveCard"> <div class="ac-textBlock"> Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers. <h2>Action Items</h2> <ul> <li>[ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs</li> <li>[ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training</li> <li>[ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things</li> </ul><br /> <h2>Outline</h2> <h3>Introduction and Welcome</h3> <ul> <li>Scott MacKenzie introduces the podcast and its focus on industry innovations and trends.</li> <li>Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia.</li> <li>Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco.</li> <li>Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style.</li> </ul><br /> <h3>Chuck Byers' Background and Contributions</h3> <ul> <li>Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin.</li> <li>He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness.</li> <li>Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology.</li> <li>He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium.</li> </ul><br /> <h3>Digital Twin Consortium and Industry IoT Consortium</h3> <ul> <li>Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems.</li> <li>He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems.</li> <li>Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world.</li> <li>He provides an example of using simulation models to optimize oil refinery processes without physical experimentation.</li> </ul><br /> <h3>Challenges and Opportunities in AI</h3> <ul> <li>Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness.</li> <li>Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI.</li> <li>He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365.</li> <li>Chuck emphasizes the importance of prompt engineering and fact-checking to ensure the accuracy of AI-generated outputs.</li> </ul><br /> <h3>Meta AI and AI Trustworthiness</h3> <ul> <li>Chuck introduces the concept of meta AI, which involves using multiple independent AI systems to cross-validate results.</li> <li>He explains how meta AI can help filter out biases and hallucinations by comparing results from different AI models.</li> <li>Scott mentions a platform called h2o.ai that queries multiple AI engines and displays results, though it still requires human oversight.</li> <li>Chuck discusses the potential of automating this process to achieve real-time, trustworthy AI results.</li> </ul><br /> <h3>Computational Power and Energy Efficiency</h3> <ul> <li>Chuck delves into the computational power required to train generative AI models, citing the example of the ChatGPT 3.5 model.</li> <li>He explains the role of GPUs in handling the massive computational requirements and the efficiency of NVIDIA's GPGPU technology.</li> <li>Chuck calculates the cost and energy consumption of training a generative AI model using NVIDIA DGX servers.</li> <li>He highlights the importance of sustainable energy sources and efficient cooling solutions for data centers.</li> </ul><br /> <h3>Future of Data Centers and AI</h3> <ul> <li>Chuck outlines the future of data centers, including the use of renewable energy, small modular reactors, and immersion cooling.</li> <li>He discusses the compact, fiber-optic interconnected data centers of the future and their potential cost.</li> <li>Chuck emphasizes the need for efficient energy use and cooling solutions to support the growing demand for AI computational power.</li> <li>He predicts that these advancements will make data centers more sustainable and cost-effective.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Scott MacKenzie expresses his hope for the success of AI and the role of organizations like OMG in defining standards.</li> <li>Chuck Byers reiterates the importance of trustworthiness, sustainability, and affordability in AI development.</li> <li>Scott invites listeners to engage with OMG and contact Chuck for more information on AI and the consortium.</li> <li>The conversation concludes with Scott encouraging listeners to educate themselves and get involved in the industry.</li> </ul><br /> </div> </div> </div> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" rel="noopener" target="_blank"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>CHUCK BYERS' CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/charlesbyers/" rel="noopener" target="_blank">https://www.linkedin.com/in/charlesbyers/</a> <strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all" rel="noopener" target="_blank">https://www.linkedin.com/company/industry-iot-consortium/posts/?feedView=all</a> <strong>Company Website:</strong> <a href="https://www.omg.org/" rel="noopener" target="_blank">https://www.omg.org/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/2r_800a109g <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" rel="noopener" target="_blank">https://www.siemens.com/global/en.html</a> <strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" rel="noopener" target="_blank">https://www.paloaltonetworks.com/ot-security-tco</a> <strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" rel="noopener" target="_blank">HERE</a>. <strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" rel="noopener" target="_blank">https://hitachids.com/</a> <strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" rel="noopener" target="_blank">https://www.caplogistics.com/</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="225" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:26:53

Edgar Amaya with Accruent

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" rel="noopener" target="_blank">Accruent Insights</a> and talking to <strong>Edgar Amaya, VP, Professional Services and Customer Experience at Accruent </strong>about "Customer <span>Obsessed in solving today's challenges</span>"<strong>.</strong> <div> <div> <ul> <li><b>Introduction and Welcome</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&t=0s">0:00</a> <ul> <li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.</li> <li>Scott welcomes Edgar Amaya, Vice President of Professional Services and Customer Experience at Accruent, to discuss updates on AI and other topics.</li> <li>Edgar shares his positive experience at the conference, mentioning the location in San Antonio, Texas, and the nearby River Walk.</li> <li>Scott and Edgar engage in small talk about the conference, food, and weather, before delving into the main conversation.</li> </ul><br /> </li> <li><b>Edgar's Role and Conference Experience</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&t=136s">2:15</a> <ul> <li>Edgar provides a brief background about his role at Accruent, focusing on customer satisfaction and experience.</li> <li>He expresses his excitement about attending the conference and reconnecting with customers and friends.</li> <li>Scott praises Accruent's customer-focused approach, highlighting their commitment to solving customer problems and making necessary modifications to their solutions.</li> <li>Edgar emphasizes that Accruent is "customer obsessed," which aligns with their values and approach to business.</li> </ul><br /> </li> <li><b>AI Updates and Customer Feedback</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&t=235s">3:54</a> <ul> <li>Scott and Edgar reflect on their last conversation at the previous year's conference in Nashville.</li> <li>Edgar discusses the rapid advancements in AI over the past year, noting its complementary role in enhancing decision-making and space utilization.</li> <li>He shares an example of a university managing 500 daily event requests, illustrating how AI could streamline these processes.</li> <li>Scott and Edgar discuss the potential distractions and hype around AI, emphasizing the need for practical applications and careful consideration.</li> </ul><br /> </li> <li><b>AI's Role in Business Processes</b> <a href="https://otter.ai/u/UwQIdmDJ3rnXh5LRuUBP62w1saE?tab=summary&t=429s">7:09</a> <ul> <li>Edgar explains that AI should complement existing business processes rather than replace them, providing insights and aiding in decision-making.</li> <li>He highlights the rapid advancements in AI models, such as ChatGPT, and their impact on various aspects of data processing.</li> <li>Scott and Edgar discuss the challenges of managing the power requirements for AI processing and the broader implications of AI adoption.</li> </ul><br /> </li> </ul><br /> </div> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>EDGAR AMAYA'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/edgar-amaya-/" rel="noopener" target="_blank">https://www.linkedin.com/in/edgar-amaya-/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" rel="noopener" target="_blank">https://www.linkedin.com/company/accruent/</a> <strong>Company Website:</strong> <a href="https://www.accruent.com/" rel="noopener" target="_blank">https://www.accruent.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/QYUEjeWD0xg <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:19:07

Tara Holwegner with Life Cycle Engineering

<div> Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. He then introduces Tara Holwegner to discuss the LCESmartr platform, which leverages 50 years of life cycle engineering knowledge into an educational platform. The platform includes an implementation guide, assessments, work stream packages, and e-learning courses. It has shown a 30% acceleration in reliability improvements and is available in multiple languages. Tara emphasizes the importance of employee engagement and continuous improvement, highlighting the platform's ability to support global operations and provide actionable insights for asset management and reliability. <h2>Action Items</h2> <ul> <li>[ ] Explore the LCESmartr platform by visiting lc.com or emailing info@lc.com to schedule an in-depth demo.</li> <li>[ ] Reach out to Tara on LinkedIn to further discuss how the LCESmartr platform can benefit your organization.</li> </ul><br /> <h2>Outline</h2> <h3>Webinar Announcement and Introduction</h3> <ul> <li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" scheduled for Wednesday, November 20, 12 to 1 PM EST.</li> <li>The webinar will feature Eric Millinger and Jorge Filio discussing metal casting and fabrication.</li> <li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li> <li>The webinar will be available on demand for those who cannot attend live.</li> </ul><br /> <h3>Introduction to Industrial Talk Podcast</h3> <ul> <li>Scott thanks listeners for joining and praises industrial professionals for their daily problem-solving and innovation.</li> <li>Scott mentions a previous interview with Tara Holwegner at the SMRP event, which was canceled due to a hurricane.</li> <li>The upcoming interview will focus on Tara's platform, LCESmartr, which leverages 50 years of life cycle engineering experience.</li> </ul><br /> <h3>Overview of LC Smarter Platform</h3> <ul> <li>Scott introduces Tara Holwegner and sets the stage for discussing the LCESmartr platform.</li> <li>Tara expresses excitement about the platform and its potential to help listeners and viewers.</li> <li>Scott mentions that the interview will include slides and encourages listeners to watch the YouTube recording for a better experience.</li> <li>Tara reflects on the previous SMRP conference and looks forward to the upcoming event.</li> </ul><br /> <h3>Challenges and Opportunities in Asset Management</h3> <ul> <li>Tara discusses the challenges of workforce retirement and the need for effective onboarding and training of new workers.</li> <li>She highlights the importance of stable, reliable systems and documentation to mitigate operational risks.</li> <li>Tara mentions the significant capital investments in the industry and the need for strategic growth and expansion.</li> <li>She emphasizes the maturing discipline of asset management and the growing interest in digital manufacturing and Industry 4.0.</li> </ul><br /> <h3>LC Smarter Platform and Its Benefits</h3> <ul> <li>Tara explains that the LCESmartr platform is a playbook that encapsulates 50 years of life cycle engineering knowledge.</li> <li>The platform aims to address the challenges of workforce retirement and onboarding by providing a comprehensive toolkit for reliability and maintenance transformations.</li> <li>Tara mentions that the platform has been tested with early adopters and has shown significant benefits in accelerating reliability improvements by 30%.</li> <li>The platform includes best practices, tools, and resources to support organizations at various stages of maturity.</li> </ul><br /> <h3>Implementation and Assessments</h3> <ul> <li>Tara describes the implementation guide, which outlines the five stages of a transformation: visualize, plan, execute, sustain, and improve.</li> <li>The guide includes resources, tools, and guidance for establishing a business case, leading a transformation, and tracking progress.</li> <li>Tara highlights the importance of assessments in determining an organization's maturity level and tailoring improvement plans.</li> <li>The platform includes assessments for work management, reliability engineering, materials management, and capital delivery design.</li> </ul><br /> <h3>Work Stream Packages and Practitioner Tools</h3> <ul> <li>Tara introduces the work stream packages, which provide detailed best practices and tools for various disciplines.</li> <li>The platform includes practitioner tools such as critical spares analysis worksheets, asset criticality calculators, and FMEA/EMP tools.</li> <li>Tara emphasizes the importance of continuous improvement and the ability to add new resources and tools over time.</li> <li>The platform supports global operations with translations into multiple languages, including Japanese, German, French, and Italian.</li> </ul><br /> <h3>E-Learning and Certification</h3> <ul> <li>Tara discusses the e-learning courses available in the platform, which cover key topics in maintenance, reliability, and asset management.</li> <li>The courses are modularized, allowing organizations to level set their workforce and provide professional development opportunities.</li> <li>The platform also includes a reliability engineering certification program, which can be completed through the platform's coursework.</li> <li>Tara highlights the benefits of e-learning, including high engagement rates and the ability to onboard new employees efficiently.</li> </ul><br /> <h3>Feedback and Support</h3> <ul> <li>Tara explains the feedback loop and support mechanisms available to users of the LCESmartr platform.</li> <li>The platform includes a dedicated communications channel for customers to provide feedback and request support.</li> <li>Tara mentions the reporting dashboard for leaders to monitor user activity and assess progress.</li> <li>The platform supports multiple sites and groups, allowing organizations to measure and improve performance across different locations.</li> </ul><br /> <h3>Benefits and Success Stories</h3> <ul> <li>Tara shares success stories and the benefits of using the LCESmartr platform, including improved employee engagement and retention.</li> <li>The platform has shown significant savings in spare parts and reduced carrying costs.</li> <li>Tara emphasizes the importance of sustaining a culture of reliability and continuous improvement.</li> <li>The platform focuses on people, processes, and technology to create safe and efficient work environments.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Tara encourages listeners to visit the LCE website or email for more information and to schedule a demo.</li> <li>Scott praises the LC Smarter platform and its potential to transform organizations in the field of asset management and reliability.</li> <li>Tara invites listeners to connect with her on LinkedIn and emphasizes the importance of collaboration and education in the industry.</li> <li>Scott wraps up the podcast, encouraging listeners to stay tuned for more conversations and to visit Industrial Talk for more resources and information.</li> </ul><br /> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>TARA HOLWEGNER'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/taradenton/" rel="noopener" target="_blank">https://www.linkedin.com/in/taradenton/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all" rel="noopener" target="_blank">https://www.linkedin.com/company/life-cycle-engineering/posts/?feedView=all</a> <strong>Company Website:</strong> <a href="https://www.lce.com/" rel="noopener" target="_blank">https://www.lce.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/yXmL-BBdhpM <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:48:00

Laia Garcia Padro with Ackcent Cybersecurity

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" rel="noopener" target="_blank">IoT Solutions World Congress</a> and talking to <strong>Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity </strong>about "The human solution to cybersecurity"<strong>.</strong> <div> Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats. <h2>Action Items</h2> <ul> <li>[ ] Promote the webinar and encourage attendance.</li> <li>[ ] Provide tips on things to do and places to go in Barcelona.</li> <li>[ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.</li> </ul><br /> <h2>Outline</h2> <h3>Webinar Announcement and Introduction</h3> <ul> <li>Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" featuring Eric Millinger and Jorge Filio.</li> <li>The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.</li> <li>Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.</li> <li>The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.</li> </ul><br /> <h3>Introduction to Industrial Talk Podcast</h3> <ul> <li>Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.</li> <li>Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li> <li>The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.</li> <li>Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.</li> </ul><br /> <h3>Laia Ackcent's Background and Role</h3> <ul> <li>Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.</li> <li>She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.</li> <li>Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.</li> <li>Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.</li> </ul><br /> <h3>The Human Component in Cybersecurity</h3> <ul> <li>Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.</li> <li>Laia explains that early integration of security measures is crucial to avoid complications later on.</li> <li>They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.</li> <li>Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.</li> </ul><br /> <h3>Educating and Training Employees</h3> <ul> <li>Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.</li> <li>She discusses the challenges of changing habits, such as reusing passwords, and the importance of using tools like password managers.</li> <li>Scott and Laia talk about the role of new hires in maintaining security culture and the importance of starting from the basics.</li> <li>Laia stresses the importance of creating a culture where employees feel responsible and comfortable reporting security issues.</li> </ul><br /> <h3>Handling Cybersecurity Incidents</h3> <ul> <li>Laia explains Ackcent's approach to handling cybersecurity incidents, including auditing environments for vulnerabilities and monitoring for threats.</li> <li>She describes the role of the blue team in responding to alarms and addressing potential threats.</li> <li>Scott and Laia discuss the importance of collaboration within the cybersecurity industry to share knowledge and address new threats.</li> <li>Laia highlights the evolving nature of cybercrime and the need for organizations to stay vigilant and prepared.</li> </ul><br /> <h3>The Role of Trusted Individuals in Cybersecurity</h3> <ul> <li>Scott and Laia discuss the importance of finding trusted individuals to help with cybersecurity efforts.</li> <li>Laia mentions that Ackcent provides various services beyond her role, including auditing and monitoring.</li> <li>They talk about the importance of having a baseline of security measures to reduce the risk of cyberattacks.</li> <li>Laia emphasizes the need for organizations to be ready for when, not if, a cybersecurity incident occurs.</li> </ul><br /> <h3>Conclusion and Contact Information</h3> <ul> <li>Scott wraps up the conversation by emphasizing the importance of having cybersecurity conversations and addressing the human component.</li> <li>Laia provides her contact information and encourages listeners to reach out for more information.</li> <li>Scott thanks Laia for her insights and encourages listeners to stay connected and informed about cybersecurity.</li> <li>The podcast concludes with a reminder to be brave and innovative in addressing cybersecurity challenges.</li> </ul><br /> </div> Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>LAIA GARCIA PADRO'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/laia-garcia-padró-870790158/" rel="noopener" target="_blank">https://www.linkedin.com/in/laia-garcia-padró-870790158/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ackcent/" rel="noopener" target="_blank">https://www.linkedin.com/company/ackcent/</a> <strong>Company Website:</strong> <a href="https://ackcent.com/" rel="noopener" target="_blank">https://ackcent.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/1WVG7gUJ3Xc <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:23:06

Israel Ortiz with Accruent

<strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" rel="noopener" target="_blank">Accruent Insights</a> and talking to <strong>Israel Ortiz, Senior Director at Accruent </strong>about "Accruent's Space Intelligence Platform for optimizing building assets"<strong>.</strong> <div> Scott MacKenzie and Israel Ortiz discuss the evolution of Accruent's Space Intelligence (ASI) platform, which helps organizations optimize their workplace utilization and property management. ASI integrates data from various sources, including booking information, facility costs, and leasing data, to provide comprehensive insights. This enables decision-making on space consolidation, expansion, and energy management. Future plans include AI enhancements for scenario planning and recommendations. The platform aims to improve employee experience, collaboration, and cost efficiency by providing visual tools and data-driven suggestions. Ortiz emphasizes the importance of customer feedback in driving product development and staying ahead in the fast-evolving technology landscape. <h2>Action Items</h2> <ul> <li>[ ] Reach out to Israel Ortiz (IOrtiz@accruent.com) to learn more about Accruent's Space Intelligence solution.</li> <li>[ ] Connect with Israel Ortiz on LinkedIn.</li> </ul><br /> <h2>Outline</h2> <h3>Accruent Insights Event Introduction</h3> <ul> <li>Scott MacKenzie introduces the podcast and the event, highlighting its importance and the presence of industrial professionals.</li> <li>Scott mentions the location of the event in San Antonio, Texas, and the excitement surrounding it.</li> <li>The platform is described as celebrating industrial professionals and their contributions to solving problems and changing the world.</li> <li>Scott introduces Israel Ortiz, who is in the "hot seat" to discuss the event and his role.</li> </ul><br /> <h3>Introduction to Israel Ortiz and ASI</h3> <ul> <li>Israel Ortiz explains the changes in his life since the previous year, including a shift in focus to ASI (Accruent Space Intelligence).</li> <li>Israel describes ASI as a tool that helps workplaces function better, whether in higher education or corporate settings.</li> <li>Scott inquires about the relevance of ASI in managing property vacancy, especially in the current real estate market.</li> <li>Israel clarifies the concept of an asset, differentiating between industrial and building assets, and discusses the impact of COVID-19 on workplace utilization.</li> </ul><br /> <h3>Challenges in Property Management and ASI Solutions</h3> <ul> <li>Israel discusses the challenges faced by property managers in determining the right portfolio of properties and the utilization of spaces.</li> <li>He explains how ASI helps by providing a better snapshot of space utilization and occupancy, aiding in decision-making.</li> <li>Scott asks for more details on how ASI works, prompting Israel to explain the manual processes previously used and how ASI streamlines these processes.</li> <li>Israel highlights the integration of various data sources within ASI, including booking information, facility costs, and leasing data, to provide comprehensive insights.</li> </ul><br /> <h3>AI and Future Enhancements in ASI</h3> <ul> <li>Israel mentions the future integration of AI in ASI to automate scenario planning and decision-making.</li> <li>Scott inquires about the potential for digital twins, and Israel explains the current and future capabilities of interactive maps and Wi-Fi data gathering.</li> <li>Israel shares examples of how ASI helps in reimagining office spaces for better collaboration and employee engagement.</li> <li>The discussion touches on the importance of employee experience and how ASI can enhance it by providing insights into space utilization and employee behavior.</li> </ul><br /> <h3>Energy Management and Customer Collaboration</h3> <ul> <li>Scott asks about energy management, and Israel confirms that it is a future area of exploration for ASI.</li> <li>Israel explains the product line "Observe" and its potential for energy management integration.</li> <li>Scott praises Accruent's customer-driven approach, emphasizing the importance of collaboration in developing effective solutions.</li> <li>Israel reiterates the company's commitment to working closely with customers to ensure their needs are met and to stay ahead of market trends.</li> </ul><br /> <h3>Technological Evolution and AI Potential</h3> <ul> <li>Israel discusses the rapid evolution of technology and its impact on solving problems more effectively.</li> <li>Scott and Israel talk about the limitations of Excel and the need for more advanced solutions.</li> <li>Israel shares an example of how Accruent helps customers gather facility condition information more efficiently.</li> <li>The conversation highlights the potential of AI in providing recommendations and automating decision-making processes.</li> </ul><br /> <h3>AI Applications and Customer Benefits</h3> <ul> <li>Israel explains how AI can provide recommendations for asset replacement and OEM selection based on data analysis.</li> <li>He discusses the potential of AI in event management for higher education, using the example of the "bot Maurice" to streamline event planning.</li> <li>Scott expresses confidence in Accruent's capabilities to deliver on AI-driven solutions.</li> <li>The discussion concludes with Israel providing his contact information for listeners interested in learning more about ASI and Accruent.</li> </ul><br /> <h3>Closing Remarks and Call to Action</h3> <ul> <li>Scott wraps up the conversation, emphasizing the importance of finding the right professionals to guide organizations through changes.</li> <li>He highlights the value of the insights shared by Israel and the potential of ASI to help manage assets effectively.</li> <li>Scott encourages listeners to connect with Israel and other professionals to stay ahead in the rapidly changing industry.</li> <li>The podcast ends with a call to action for listeners to engage with the Industrial Talk network and its resources.</li> </ul><br /> </div> If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" rel="noopener" target="_blank">contact us</a></strong> and let's have a quick conversation. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! <h2>ISRAEL ORTIZ'S CONTACT INFORMATION:</h2> <strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/isortiz/" rel="noopener" target="_blank">https://www.linkedin.com/in/isortiz/</a> <strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" rel="noopener" target="_blank">https://www.linkedin.com/company/accruent/</a> <strong>Company Website:</strong> <a href="https://www.accruent.com/" rel="noopener" target="_blank">https://www.accruent.com/</a> <h2>PODCAST VIDEO:</h2> https://youtu.be/iDaiRH7CBmo <h2>THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":</h2> <a href="https://industrialtalk.com/why-you-need-to-podcast/" rel="noopener" target="_blank"></a> <h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2> <strong>NEOM</strong>: <a href="https://www.neom.com/en-us" rel="noopener" target="_blank">https://www.neom.com/en-us</a> <strong>Hexagon:</strong> <a href="https://hexagon.com/" rel="noopener" target="_blank">https://hexagon.com/</a> <strong>Arduino:</strong> <a href="https://www.arduino.cc/" rel="noopener" target="_blank">https://www.arduino.cc/</a> <strong>Fictiv:</strong> <a href="https://www.fictiv.com/" rel="noopener" target="_blank">https://www.fictiv.com/</a> <strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" rel="noopener" target="_blank">https://www.hitachivantara.com/en-us/home.html</a> <strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-marketing/</a> <strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" rel="noopener" target="_blank">https://industrialtalk.com/industrial-academy/</a> <strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" rel="noopener" target="_blank">https://industrialtalk.com/industrial_dojo/</a> <strong>We the 15:</strong><a href="https://www.wethe15.org/" rel="noopener" target="_blank"> https://www.wethe15.org/</a> <h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2> <strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" rel="noopener" target="_blank">https://lifterlms.com/</a> <strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" rel="noopener" target="_blank">Active Campaign Link</a> <strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" rel="noopener" target="_blank">https://www.socialjukebox.com/</a> <h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2> <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" rel="noopener" target="_blank"><img height="538" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" /></a> <h2>Business Beatitude the Book</h2> <img class="alignleft" height="215" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" /> <p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p> <p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" rel="noopener" target="_blank"> Reserve My Copy and My 25% Discount</a></p>

00:19:39