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Reveal: The Revenue Intelligence Podcast
Reveal: The Revenue Intelligence Podcast

Reveal: The Revenue Intelligence Podcast

Reveal is for revenue leaders who want to reach their full potential.</p>Every week we interview practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market.</p>You’ll hear candid stories of success (and failure), learn how to win with a data-first mentality, and get actionable insights you can implement today.</p>Hosted by GTM enablement mastermind, Danny Wasserman. </p>

Available Episodes 10

Interested in striking that balance between true judgment and data-driven decision-making? 


Is the key to success combining data with a healthy dose of intuition?


Let’s just see.


Get ready to be empowered and inspired with our latest episode of Reveal with Dean Curtis, an expert in responsible AI principles and revenue optimization.


Dean covers it all: the important role of responsible AI principals and the significance of balancing opportunities and risks associated with AI while urging revenue leaders to take a proactive stance. Dean also has insight into the inner workings of human decision-making and the emotional components involved, debunking the notion of the assumption of perfect logic. You don’t want to miss out on this engaging and enlightening conversation that will empower you to make data-driven decisions, challenge assumptions, and embrace authenticity in your revenue strategies.


Resource: McKinsey, Harvard Business Review

Want a recipe to increase your bottom line? Try this: 


Uncover the juicy connection between marketing and sales teams, devise killer strategies to put customers first, build trust, and bridge the gap between these necessary departments. 


Our guest, Francisco Bram, Vice-President of Marketing at Albertsons Companies, shares his experience leading marketing teams at Siemens and Uber. He offers practical advice on overcoming the common finger-pointing dynamic between marketing and sales. 


You’ll learn the importance of customer-centric marketing and hear real-world examples of B2B to B2C marketing success. Listen to this episode for practical advice to revamp your revenue plans and foster a fruitful partnership between marketing and sales. 


Resource: Hubspot

Are you a revenue leader wanting to learn how to mix human connection with technology?


Many are doing it, but few are successful. 


Kyle Asay, an accomplished revenue leader, and RVP at MongoDB, joins the show to discuss the value of the human element in sales interactions and why AI shouldn’t be added to everything. 


Even though AI can quickly produce results and get you further faster, the primary basis for building relationships is by getting personal, by being human. In this conversation, Kyle touches on the delicate balance between technology and human connection, and you’ll learn why understanding and leveraging the emotional elements of sales conversations can be the key differentiator in closing deals successfully. 


Resource: Salesforce State of the Connected Customer Report 2022

Have you ever heard of trenches within a startup? Maybe you’re in the midst of them currently. 


Either way, in this episode, we dive into the dynamic world of startups, growth, and the intriguing synergy between sales and marketing.


We’ll discuss the bonds that form during the scrappy startup grind and how these connections can shape your journey and lead to remarkable insights.


Our guest, Adam Aarons, Chief Revenue Officer at Drata, spills the secrets of successful sales and marketing collaboration within the startup world. 


Because in the trenches of startups, where growth and innovation collide, it's the collaboration and connections between sales and marketing that lead to success.


To hear more from Adam, tune in to this week's episode.


Resource: FounderJar

What if you aren’t using the right kind of selling? The type of selling that will lead you to a deal valued at $5 billion or more? We’re talking mega deals. 


Jamal Reimer, Founder of Enterprise Sellers, has finessed the ‘right’ kind of selling through dogged research, perseverance, and a lot of grit. And guess what? He shares all of his tactical strategies in this episode.


Click play to hear the exact strategies that propelled him to the forefront of the industry with a staggering $160 million in ARR. 


Get a free copy of Jamal’s book: bit.ly/MDSfreebook


Click here to check out Jamal’s coaching program: megadealsecrets.com


Resource: McKinsey


Let’s face it. There are a lot of myths and misconceptions about the importance of pre-sales. Do we need it, or do we not? Is it important, or is it insignificant?


What if we told you that companies with solid pre-sales capabilities consistently achieve 40-50% win rates in new business and 80-90% in renewal business?


So, what's the secret to a solid pre-sales process? 


Our guest, Adam Freeman, Buyer Enablement Director at The Access Group, explores the misguided beliefs around pre-sales. Through the conversation, he reveals how pre-sales can be the deciding factor in turning indecisive prospects into enthusiastic customers. Additionally, Adam explores how he finessed the pre-sales process at The Access Group and how it led the company to success.



Resources: LinkedIn


What happens when executive leadership and operational teams work together harmoniously? How can a successful duet between these two important roles drive business growth?


Well, it creates a dynamic and efficient working environment. Collaboration and communication become seamless, resulting in increased productivity, effectiveness, and ultimately, business growth.


In this episode, Richard De Veer and Imad Qutob, from Just Eat Takeaway, join us as we explore their journey of bringing Just Eat Takeaway to businesses in Europe, while uncovering the secrets to their thriving partnership. We’ll hear how they navigate the complexities of B2B sales, the importance of perseverance in the face of challenges, and the power of constructive feedback in driving innovation. Let’s dive in.


Resources: The Center For Sales Strategy


How do you navigate the challenges of growth and evolution while maintaining alignment within an organization? What strategies need to be implemented to overcome alignment issues and ensure that teams are working towards the same objectives?


All of these can be answered through the power of effective leadership.


In this episode of Reveal: The Revenue Intelligence Podcast, we had the pleasure of welcoming Kevin Yuann, Chief Business Officer and General Manager of NerdWallet, to the show. Kevin brings nearly a decade of experience leading the company through various phases, including its IPO. In this episode, Kevin shares his wisdom on the importance of delegation as a leader, the power of letting people take charge of their own decisions as a learning curve, how to build a durable business through leadership, effective decision-making, and more. 


Resources: Consumer Content Report

It’s no surprise… The advent of AI has sparked a rapid pace of innovation and businesses are leveraging this technology to solve their most pressing challenges and goals.


But what if we told you that it’s not just the AI technology itself that is leading to growth? Plot twist: It's about taking a customer-centric approach and focusing on the business need.


In this episode of Reveal: The Revenue Intelligence Podcast, Craig Hanson, the Senior Director of Go-to-Market Strategy Enablement at Gong, shares his wealth of knowledge and experience in M&A, venture capital, and tech entrepreneurship. He discusses why adapting and optimizing the revenue organization is crucial in a changing market environment for sales organizations, why consolidation is key for business growth, and how advancements in technology are now helping sales leaders measure efficacy of enablement investments.


Resources: McKinsey


As sales leaders, we all want to strive to tap into the true power and potential of our sales team. Why? To build better relationships and drive results. 


But what are the secrets to effectively coaching a sales team? Sarah Bedwell knows them all and wants to share them specifically with you. Here are the key things you’ll learn in this episode:

  1. Why coaching is a crucial tool for sales leaders to improve sales performance.
  2. The importance of prioritizing coaching activities.
  3. The need for a strategic and effective go-to-market strategy.


In this episode of Reveal: The Revenue Intelligence Podcast, Sarah Bedwell, Founder of Sarah Bedwell LLC, shares why sales leaders should make time for coaching activities and prioritize sales performance improvement, the importance of understanding the difference between coaching, teaching, and directing, and why you should focus on go-to-market strategy and sequencing.


Resources: LinkedIn