Live Podcast – Digital Marketing in a Technical World with AND Digital

Recorded live at TransPerfect's GlobalLink NEXT Conference, Hans Smans, Senior Marketing Manager at AND Digital speaks about the need to upskill people in a technology-driven world. Listen in as he shares some great insights about the ever-growing digital skill gap, and the importance of equipping people to work with advancing technology. </p>

00:23:20

Cutting Your Brand Strategy and Campaign Development Process In Half with Andy Nathan

Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.</p>

00:14:19

The Digital Future with Laurent Ezekiel

Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.</p>

00:19:59

Identifying and Bridging the Marketing Gap Through Recession and Changing Landscapes with Michael Stich

CEO of CourtAve, Michael Stich, joins Shane and Whit to discuss the rapidly-changing marketing landscape, and the impact it’s having on how brands are being built. Learn how to identify and bridge an important gap in your marketing strategy, so you’re prepared for industry shifts.</p>

00:21:19

Community Building in the Creator Economy with Jack Settleman

<div class="c-virtual_list__item c-virtual_list__item--initial-activeitem" id="1654702989.773539" tabindex="0"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message"> <div class="c-message_kit__hover"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text"> <div class="p-block_kit_renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block" dir="auto"> Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>

00:18:01

Driving Digital Performance with Dana Weber

Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.</p>

00:26:03

Building Digital Factories with Chad Niemuth

Chad Niemuth, a digital leader at Campari, joins the podcast to discuss what it means to build a digital factory, how to build alignment across a distributed and multi-brand organization, and how to build a tech stack based on your company's growth stage.</p>

00:32:19

Social Commerce with David Shaw

<strong>Summary – </strong></p> Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how Snapchat has built a platform which allows companies to connect with audiences around the world, driving brand engagement with every AR experience. </p>  </p> <strong>About David – </strong></p> David currently leads Product Marketing, Strategy & Product Partnerships for Snapchat internationally. In this role he ensures that new products are brought to market in the right way and that Snapchat's partners internationally have a voice to the product team.</p>

00:32:18

Social Media as a Brand Platform with Tom Ovenden

<div><strong>Summary – </strong></div> <div>Join us for a TPT Digital podcast on the impact of social media for brands in 2021. We're joined by Tom <span id="0.9200385012612922">Ovenden</span>, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends and how companies can harness these powerful platforms to reach millions of consumers worldwide. </div> <div> </div> <div><strong>About Tom – </strong></div> <div>Tom <span id="0.13061399567123066">Ovenden</span> is social media manager at Extreme International and comes from a background of social media, content strategy, community management and brand building.  Managing an audience of 16m+  and heads up all things social and content at Extreme.​</div>

00:34:40

The Great Acceleration with Leigh Gammons

<strong>Summary –</strong></p> Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technology, to take a look at the <span id="0.7365335656723959">winners</span> <span id="0.9437121550248775">and</span> <span id="0.15406526761234418">losers</span>, industry shifts <span id="0.5433956114606471">and</span> trends of the past year.</p>  </p> <strong>About Leigh –</strong></p> As EMEA CEO of Wunderman Thompson Technology – Experience, Leigh is responsible for a team of 600 people across 6 offices. ​Leigh’s focus is on helping businesses bridge the gap between sophisticated technology and the needs of marketers, delivering business focused outcomes for clients. Leigh was named in the BIMA 100 in 2018 before becoming a mentor in 2019 and awards judge in 2020. He sits on the WPP Inclusion & Belonging board for WPP UK.</p>

00:34:20