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The New Business Paradigm with Elaira
The New Business Paradigm with Elaira

The New Business Paradigm with Elaira

We live in the prominent change and radical awakening times! It's the period when old systems, structures and ways of being, relating are collapsing while giving birth to the new paradigms.<br><br>My name is Elaira and in “The New Business Paradigm” podcast I go deeper in the way we work, redefine success in business, build, create, show up, and embody more ourselves and our potential in the meanwhile busting old business paradigm and bringing new perspectives, new way of BEING in the entrepreneurship journey.<br><br>My website for more of my work: www.elairaflow.com. </p>

Available Episodes 10

In this episode, I delved into a deeper explanation of soft power and addressed common misconceptions about it. I explored two components of soft power and the crucial difference between them: self-love and self-respect.

Soft Power, to me, is a form of self-leadership capacity that I focus on deeply in my work. I offer a year-long, premium-quality mastermind immersion centered solely on this capacity. It helps you lead yourself, your life, and your movement boldly yet gently—the soft power way!

This high-end, exclusive program is designed to help you explore your depths and rise to your greater potential. A new group will start in March 2025, and enrollment will open soon. To learn more and join the waiting list, visit:

The Rise Immersion

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  • Build from the depth of YOU!

    If you would like to deepen on rewiring the way you work, build capacity based business, lead yourself with soft power but ambitiously, I welcome you into my journaling insights which comes about once a week or when I feel inspired to share. Those are usually deep reflections and I highly recommend to read them in your slowness with a cup of tea…


It's very rich and affordable place to start if you are new to me. It's focused on personal development, energetics, capacity work and nervous system care role to build strong entrepreneurial foundations.

In our culture, especially in business, we often perceive sensitivity as a weakness rather than a source of power. There's a common belief that sensitive individuals are somehow weaker and need protection.

My journey with sensitivity was painful. I first disowned it, then reclaimed it as my superpower. Like many conditioned beliefs, I realized that when I embraced and embodied my sensitivity as a gift, it revealed talents I hadn't accessed before. This process led me to deeper self-liberation, more embodied, stronger sense of power and self leadership.

I believe sensitivity is the key ingredient—the gateway, tool, and antenna—for soft power leadership.

But to clarify, there are two types of sensitivity:

  1. Hypervigilant sensitivity

This stems from deep feelings of unsafety, dysregulation, disempowerment, and fear. It focuses solely on self-protection because the safety of self-connection is lost.

  1. Extrasensory sensitivity

This arises from a deeper embodiment and connection with yourself, your divinity, your humanity, your emotions, and a gentleness towards your heart. This type of sensitivity fosters resilience, respect, rootedness, groundedness, and empowered self-leadership. It comes from a place of softness and gentleness towards yourself, your truth, and your sensitivity. It also allows you to connect to an expanded reality.

In this episode, I invite you to deepen, review, and rewire your relationship with your sensitivity because I think your sensitivity is your greatest gift—a portal to embody greater potential, a bigger version of yourself, a more multidimensional you, and access to a fuller life!

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Building a business that truly aligns with your heart takes courage and finesse of your heart.

In this episode I share the delicate nuances about heart-based entrepreneurship journey and sabotaging reasons or vulnerabilities to share your soulful work due to fear of rejection and treating your heart sensitivity as the weakness. 

We have been told so many times: “don’t take it personal” in business and I am inviting to reframe that and to find strength and gift in your vulnerability & beauty in your deep care.

I share my own heart based entrepreneurial journey insights and observations from my clients who have faced the similar unique challenges of this path. I talk about what it takes to build heart resilience and the balance between staying open and connected with your heart while building the muscle against rejection and setbacks. I explore what it takes to be deeply invested in your business without letting the fear of rejection stifle your soulful work.

In the second segment, I explore the compassionate and empathetic approach necessary for heart-centered business growth. I talk about the art of listening to your fears and vulnerabilities while fostering the gentle self-leadership that integrates all parts of yourself, including the ambitious, sensitive, and afraid. 

There is always a wisdom within frustration, resistance and the power of moving at the pace of your slowest parts. 

This is my heartfelt guide to creating a thriving, purpose-driven business that embodies your soul's mission and contributes positively to humanity without hiding, shrinking or neglecting your sensitivity and deep care. 

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Are you ready to revolutionize your leadership style and reclaim your power from societal norms?

I personally believe that "The Soft Power Way" is the most radiant, transformative and powerful leadership way paving the way for the new business paradigm that speaks louder then the thousands words.

In this episode I challenge a lot and maybe everything you've been taught about authority and confidence. I invite you to explore with me the concept of what I call "Soft Power," a leadership way that prioritizes self-connection, integrity, and body-led entrepreneurship. I dive deep into how embracing sensitivity, self-awareness, and compassion can help you lead with authenticity and ease, creating a business culture that's rich in trust and respect.

I share why I believe the soft power is the future of the most impactful leadership and dive into foundational importance of "heart softening" versus "heart hardening" concept in our business eco-system and its effects on our nervous systems.

I talk about the new gentle leadership movement and how it emphasizes BEING over MORE DOING, a value increasingly cherished by the younger & awakening generations.

Learn how to maintain grace and softness in the face of life's inevitable challenges, and connect with your own soft power to anchor this transformative energy within your body.

This episode is a must-listen for anyone eager to lead a more authentic, compassionate, conscious, aligned and impactful life and business.

If you want to go deeper, check Soft Power recorded 2 days online retreat.

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Ever wondered why comparing ourselves to others can feel like such a double-edged sword?

If you often find yourself comparing to others, feeling jealous, or experiencing a sense of failure due to these comparisons, this episode is for you.

In this quite insightful episode I unravel the complexities of comparison in the business world.

I delve into the uplifting aspects of comparison that can serve as powerful sources of inspiration and guidance but also as the darker sides that can trigger feelings of inadequacy.

By reframing these experiences, we can harness comparison as a tool for personal growth, discovering our own unique strengths and redefining success on our own terms.  I go quite deep into the hidden benefits and the higher purpose that these seemingly negative comparisons could serve.

I elaborate on three seemingly negative shadow aspects of comparing yourself to others, and what they could potentially invite you to realize, claim, or step into from a subconscious to conscious awareness.

This episode is packed with fresh perspectives and actionable insights to help you stay true to your evolving values and aspirations in your entrepreneurial journey.

Relevant mentioned episode about The Golden Shadow

Mini capacity retreats that I recommend if you want to go deeper: Uncaged Heart or Soft Power



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In this episode, I am explaining in details what claiming the "golden shadow" in the visibility capacity work means and what that is. I also share my own personal example how disowning & repressing very important part of myself and my huge heart desire affected my life and how it enriched it in the most unexpected ways the moment I allowed and claimed it.

Golden Shadow is:
Your light, talents, your true power, your soul bigness, your potential, your deep heart desires that you had to bury in order to stay safe and to belong in this world. It's the brightness that people around you didn't know how to nurture growing up. It's the most brilliant, golden parts of you that at certain point were threatening to your survival and you had to abandon & push it into the subconscious in order to  belong in the society, in order to receive connection (which is one of the most important needs for humans).

But you don't need to choose between authenticity and connection anymore. It doesn't have to be either/or, it can be and/and. They both can beautifully and powerfully co-exist.

We will go deep in your golden shadow reclamation in Luminosity Immersion (6 weeks visibility capacity program). Join HERE if you would like to say yes reclaiming your light, your whole potential and be powerfully supported in it.

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In this episode I share how I perceive and define "Visibility Capacity" :

  • What that is through my perspective.
  • 2 different sides of it (internal and external visibility). 
  • How the success looks and feels like in both of those sides.
  • When alignment for those 2 parts is there and not there.

If you would like to dive deeper in this capacity, seriously deeper, join my 6 weeks visibility capacity retreat "Luminosity". It will take place live on May 23rd, 2024.

During pre-launch phase and the limited time only you can get 50% discount and receive exclusive 1 on 1 coaching package option with it if you join the waitlist till April 22!

After the price will increase and official launch will start.

If you would like to explore my capacity based business growth approach, check  out my "Capacity Work" page.

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In this "New business paradigm with Elaira" podcast episode I share all about the Masculine and Feminine Energies, and how they relate to business.

This is a topic that all of us will have experienced, often in unhealthy ways. But is there an alternative healthy approach to marketing, the way we structure and run our businesses?

If your energies are not balanced, one side will try to overcompensate and will not feel natural too.

Being in your masculine is taking action, being goal orientated. Without the balance of the feminine, this can often lead to burnout.

On the other hand, feminine energy in business shows heart, flow, being and your essence. But without having the balance of the masculine, there is no structure or safety for yourself and your clients.

It’s also important to balance your energies for your clients because they can be masculine or feminine too, and they can be drawn to either of your energies, especially when it comes to sales. The feminine beings can be drawn to your energy and intuitively want to buy from you, and the more masculine beings may need information and time to make a decision.

In the new business paradigm we build our business inline with our cyclic and dual nature, the dance of masculine and feminine energies. We adapt structures, business models and all business eco system around our natural energy flow and not other way around as we were conditioned to.

Episode highlights:

  • How do we recognise, honour and define the balance of masculine and feminine energies in us.
  • The key component needed for a feminine energy fully to flow.
  • Why being in your business is just as important as doing in your business.
  • How do we honour the cyclic nature of our business.
  • There are two types of clients, and why you should cater for both.
  • My alternative way of launching inline with my masculine & feminine energies, and avoiding unethical sales
  • How stepping up in my masculine leads to the best client results
  • The dance between the artist and the entrepreneur in your business (what they are and the role they play)
  • The seasons in your cyclic nature.

Join the Rise program if you want to do business more inline with nature and naturalness, and be inspired by new business paradigm topics like we cover in this podcast episode.

My website for more of my work: https://www.elairaflow.com.

You can also find me on Instagram.

But mostly I recommend joining my newsletter for more goodness, shares and my in depth point of view. As thank you and welcome, you will receive a free gift, so you can start experiencing my work: https://www.elairaflow.com/welcome-gift-request/

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In this "New business paradigm with Elaira" podcast episode I talk about very essential business topic - how to manage your sacred energy and the cyclic energy nature in business. It’s a deep invitation to work inline with your innate nature and not against it.

This is a topic that is hugely overlooked and underestimated. We all know energy is everything, but I noticed when it comes to embodying it and especially in business we struggle to really practically do it because we conditioned to work in a linear, consistent way, push against our flow. This is how our old business structures are built encouraging to compromise ourselves.

But in the new business paradigm we build our business and everything AROUND OUR ENERGY! We adapt structures, business models and all business eco system around our natural energy flow and not other way around as we were conditioned to.

In this episode, I talk about:

  • How the old business paradigm structures are not built for feminine energy which means in line with nature honouring natural energy cycles.
  • How business cyclic nature is misunderstood, misinterpreted and why the incubation period is also part of building your business and as essential as productive phase. We have to work our body cycles which has 4 seasons, just like in nature.
  • The key of trusting the energy flow and not pushing your body against the energy it has in the moment.
  • The benefits of really trusting the natural energy fluctuation: you become more efficient, inline with the right timing for all parties, and in your natural easeful flow.
  • What are the detrimental dynamics of not trusting the natural energy fluctuation and how to recognize you are out of energetic alignment, how does it show up.
  • How do you feel when your energy flows in a right way?
  • Disbalanced masculine and feminine energy in you.
  • Tips and invitation how to respect your sacredness of energy, balance your nature and work in the aligned way for you.

Rewiring the way we work and build business is inside our job. Join Capacity Path Immersion for deep dive collapsing and rebuilding your inner structures, inner you.

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Capacity edge is a very dear topic to me and one of the core angles in HOW I approach my work and the capacity expansion.

So what is this “capacity edge” I talk so much about?

Capacity edge is your capacity boundary where your desire meets your fear. It’s that edge of an unfamiliar horizon where you feel excited to go further but it also feels damn scary. It’s where your old identity, old rules meet and clash with the new you and your desired way of the path. It’s where your real evolution, transformation and expansion happens towards a bigger capacity (or not, and goes back to the old you).

And if you really stop and listen to that edge with care and gentleness, it’s how growth can take place with ease, it’s how you can receive, hold and handle much more.

I talk about this in much more depth in this podcast episode, as well as the following:

  • Why this topic is key in my work and the main HOW to in my capacity expansion approach.
  • What is the capacity edge and versions of it.
  • How I invite to approach the capacity edge and how I observe other people approach it.
  • How to increase the window of tolerance and be kind to capacity fluctuations.
  • Why capacity edge became my best friend and the source of wisdom.
  • Why I say capacity edge is the old you meeting the new you.
  • What happens if you don’t honour or ignore your capacity edge.
  • Why I don’t believe in toughening up, being strong and pushing through.
  • How your body is signalling the edge, what are capacity edge whispers and why is it important not to miss them at the early stages.
  • What is artificial window of tolerance and why it’s not real capacity.
  • The wisdom in resistance.

This is part of the 8 Capacities work, which I believe are fundamental to be a successful entrepreneur.

This episode is a great introduction to my 5 month immersion - Capacity Path (https://www.elairaflow.com/capacity-path-mastermind-immersion/). This program is for new business paradigm entrepreneurs who are ready to expand their business to their full potential with ease, flow and increased capacity.

And if you are curious to know more about capacity work in general, you can check it our here: https://www.elairaflow.com/building-business-capacities/

My website for more of my work: https://www.elairaflow.com.

You can also find me on instagram, or telegram channel as @elairaflow.

But mostly I recommend joining my newsletter for more goodness, shares and my in depth point of view. As thank you and welcome, you will receive a free gift, so you can start experiencing my work: https://www.elairaflow.com/welcome-gift-request/

Support the show