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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®
The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

Honest, Unscripted, Transparent Reviews of the Latest Tools For Small Business Growth including CRMs, inbound marketing, marketing automation, inbound selling, e-commerce, shopping carts, social media marketing, and email newsletter platforms.

Available Episodes 10

Links Mentioned In The CRM Sushi Podcast
  • Take The CRM Quiz: get a free 15-minute consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

  • Guest Site: https://www.simplii.net
  • Guest LinkedIn: https://www.linkedin.com/company/simplii/

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above, it’s the best way to support this podcast

The CRM Sushi Podcast showcases Reprise, the demo creation platform of your dreams—now a reality. Built for presales, sales, and marketing teams to win.

CRMQuiz.com

Links Mentioned In The CRM Sushi Podcast
  • Take The CRM Quiz: get a free 15-minute consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

  • Guest Site: https://www.11sight.com/

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast

Links Mentioned In The CRM Sushi Podcast Sales Growth Tools Mentioned In The Sales Podcast
  • Take The CRM Quiz: get a free 15-minute consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

  • Guest Site: https://www.sendspark.com
  • Guest Twitter: https://twitter.com/sendspark
  • Guest Facebook: https://www.facebook.com/sendspark/ 
  • Guest LinkedIn: https://www.linkedin.com/company/sendspark/

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above, it’s the best way to support this podcast

  • Get your 2-week free trial of Leadferno
  • Took five days over email to try to buy a boat when it could've/should've been a 5-minute discussion
  • SMS helps you convert lurkers to leads quickly
  • High risk and high reward to build your own
  • Text blasts are great for e-commerce
  • Consumers like the two-way features of text, i.e., it's a utility
  • Broke code in early 2021
  • Sept 2021 went to market
  • "The Lead Box" is always visible for the consumer to engage
  • Customize the buttons and the movement
  • Channels
    • Put the top conversions in front of the customer
    • Go right to text
    • Link out to any URL like your scheduling tool
    • Click to call and track it
  • Primary button
    • Icon (he recommends including "Text" since it's a game changer!)
  • Reporting
    • Google Analytics
    • Funnel
    • Message with Facebook Messenger and Google Business Messages
  • No broadcast SMS, purely one-to-one
  • "Add to Contacts"
  • Free 800 number
  • Can port over landline
Turn lurkers into leads."
  • All, Unassigned, Me folders
  • First-come, first-served by sales reps
  • Transfer communications
  • Management can oversee conversations
  • Orange, Green, Blue, Grey
  • Integrates with CRMs, but the SMS is sent from inside Leadferno
  • Zapier integration and an API for custom integrations
  • Instant auto-reply to establish immediate contact
    • During business hours
    • After hours
  • Run multiple profiles
    • Segmentation of inboxes
    • Service departments or locations
    • Have one account but multiple profiles for each location
  • Everything is time-stamped and user-stamped
  • Shortcuts, i.e., snippets
    • Team
    • Personal
  • Conversations can be transferred/assigned
  • Schedule texts in the future for follow-up
  • Closeout conversations as Won or Lost
  • Start new conversations
  • I hate convincing prospects
  • Service requests
  • Google reviews
  • Two-week free trial
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

  • He was working a lot in WordPress and it was complex
  • Too many weakest links
  • In late 2019 he wanted to create a no-code WordPress infrastructure
  • Create a funnel-builder inside WordPress and throw away the duct tape
  • Still integrates with CRMs and payment integrators
  • It's a journey of elimination
  • Load quickly, launch quickly, work from day one
  • Be cute and clever or you can be clear
  • Can you build your entire business on just three tools?
    • Gmail
    • DropFunnels
    • Zoom
  • He solves his own problems!
It's a journey of elimination."
  • Funnels, Courses, Pipelines, Lead Quizzes
  • Get paid: PayPal increases conversions between 2-10%
  • Get paid in crypto
  • SMS chat with leads
  • Templates
    • Import ClickFunnels pages
    • Authority funnel—a one-pager with one call to action (Tony Robbins has "Get Tickets")
  • Create Product
  • 10-50% will take an order bump
  • Add an upsell easily
  • SMS included
  • Reporting
  • Split test one thing at a time
    • Headline
    • Graphics
    • CTA
  • Do SMS from a real phone number
  • Own your own domain to control your domain reputation
  • Page speed is critical
  • Rankability
  • Traffic, Marketing/Conversion, Follow-Up
  • DropFunnels is the Marketing/Conversion
  • He likes conversational closing
  • He uses ActiveCampaign
  • People want relationships
  • Integrates with Twillio for SMS
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast
  • Get your account of Drop Funnels at 50% off for three months here (DropFunnels.com/crmsushi)

  • Make complex sales faster
  • Not just one decision-maker
  • Not just one sales call
  • Your internal champion needs to be empowered to carry your key points
  • Your internal champion is an expert in their problems
Craft sales content that's guaranteed to close."
  • Develop content around the buyer's own words
  • Work as a team with the champion
  • This helps you follow good practices
  • Stay on track with good processes
  • Conversation, intelligence, sales enablement
  • Current processes are too manual and labor intensive
  • Make it easy to follow more of a buyer-enablement focused process
  • I rehabilitate salespeople and train their managers
  • Most sales managers are massaging the reports their salespeople provide
  • You need sales processes to scale
  • Stages on Workspace
  • Uses various plan templates
  • Positive and Negative keywords
  • Listens in real time to find the keywords and create content blocks
  • Gong, Chorus, etc. help salesreps deliver the right pitch during the meeting
  • Fluint helps capture content for the follow-up
  • Invite Champion into the workspace
  • Develop the message with the champion
  • He started this on Google Docs to see if buyers would share this across the organization
  • He did $1 million by using Google Docs, but why aren't other sales teams doing this?
    • It was hard to build the content
    • Conversations got lost in the email threads
  • This is one dedicated process for all sales reps to follow
  • Get notified of new activity
  • Free beta right now but you must provide feedback
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

  • Ecommerce Platform + Marketing Automation
  • Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
  • Unified platform, not "all-in-one"
  • Volume email player
  • Landing pages, surveys, etc.
  • Bought a Shopify Plus competitor
  • Bringing in additional e-commerce functionality (Nedo out of Australia)
  • Email is still king
  • Email deliverability is vital
  • Data is king in email deliverability
  • You need to look at email deliverability by ESP
  • Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
  • Shared IPs hurt your email deliverability
  • Google made changes that hurt email deliverability for a lot of customers
  • It's not just about the send, the open, or the click
  • When you transition to Maropost they warm your IP address for 30 days or so
  • Maropost assists with your sends as well
  • How to warm up your IP address
    • Maropost looks at your domain reputation
    • Maropost gives you a realistic report on how you look on the interwebs
  • Reporting on email opens is changing
  • Maropost looks at "Unique Opens"
  • Maropost is not a CRM
  • Most Maropost users are B2C
  • ROI on email marketing is north of 40:1 still
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast...
  • Don't get CustomerHub if you want to pay for 22 tools instead of 3
  • Don't get CustomerHub if you want to pay for a bloated WordPress install
  • Re-tooled CustomerHub in March 2021
  • It's a standalone platform
  • It's simpler than WordPress
  • More affordable than Kajabi
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast...
  • Nikolaus Kimla, founder of Pipeliner CRM
  • Past guest on The Sales Podcast episode 439
  • The first and only CRM today in the SMB space that has the key account management embedded
  • Three inner and three outer rings
    • API
    • Automatizer: sales and marketing automation is the key
    • Backend Functions
    • Activities
    • Outer
      • Project Engine
      • Key Account Management
      • Reporting Engine
      • Analytics Engine
      • Salesforce Automation
  • Reduce the repetitive tasks
  • No coding, just drag & drop
  •  Worked for Apple in Europe
  • Brought Apple to the universities in the 80s and had the first computer-to-computer networks
  • Has spent four years to make the drag-n-drop features easy
  • The typical salesperson needs to focus on leads and activities
  • Multiple pipelines available
    • View as a map overlay feature
    • View as a list
    • View in a compact form
    • Drill down and see the hierarchy/org chart
    • View as a bubble chart
    • View deal velocity
  • Great tool for both the hunter and farmer, i.e., account management salesperson
  • "Add to Comparison"
    • Products
    • Categories
    • Find accounts where you can upsell, cross-sell
  • The Navigator is where you start your day
    • Ready to qualify
    • Ready to move
    • Old Leads
    • Lazy Opportunities
    • Tasks
    • Missed Close Date
    • Velocity Issues
    • The Largest Open Opportunities
  • Everything starts with a Lead
    • Chop it up into targeted Lists
    • Send email broadcasts and see reports
      • Sent
      • Opened
      • Clicked
  • Call from browser is integrated and included
  • Sidebar for Outlook and Gmail
  • Create Reports on the fly
    • Customize with fields
    • Create charts from reports
    • Schedule reports to update and be sent to you regularly and automatically
What you love, you use."
  • The UI is engaging
  • Email history is saved inside the CRM
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast