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Leveling Up with Eric Siu
Leveling Up with Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Available Episodes 10

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Opus AI will make your content production 10x easier
  • [03:10] - ElevenLabs is one of the most powerful AI speech tools today
  • [04:20] - Use Google Bard to create the storyboard of your video content
  • [06:30] - Find out if you should integrate specific AI tools into your company
  • [07:33] - Experimenting with AI to get better results


  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Codie Sanchez thinks the dream of retirement for people is gone
  • [02:21] - Codie Sanchez’s personal mission and why
  • [06:20] - This is how smart and rich people manage assets and investments
  • [07:40] - Codie Sanchez’s unique skill and realizations as a founder
  • [11:34] - The mentality behind being scared to start a business
  • [14:00] - How you should manage conflicts in a relationship
  • [19:30] - How Codie Sanchez manages her emotions
  • [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy
  • [26:24] - The benefits of being “famous” 
  • [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy
  • [28:40] - Codie Sanchez talks about Blackstone Inc.
  • [32:26] - How Codie Sanchez built her audience from 0 to 1 Million
  • [39:23] - Why Codie Sanchez’s favorite asset is her Newsletter
  • [42:09] - How Codie Sanchez is growing her newsletter subscribers
  • [47:11] - Codie Sanchez’s step-by-step content process strategy
  • [53:20] - The latest numbers of Codie Sanchez’s holding company
  • [01:01:25] - The book Codie Sanchez is planning to launch 
  • [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations.
  • [01:08:28] - The problem with buying businesses
  • [01:15:25] - Three types of operators for your company
  • [01:28:53] - Codie Sanchez’s learning stack right now
  • [01:33:55] - B2C Marketing is always ahead of B2B
  • [01:38:01] - Buy businesses with existing operations
  • [01:39:07] - How to find Codie Sanchez Online



  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Tamara Loehr talks about her best practices in business
  • [03:52] - How AI will affect psychology around sales 
  • [05:43] - Tamara Loehr talks about how she mentors businesses
  • [07:39] - Tamara Loehr’s learning management system process for marketing
  • [08:25] - Creating and managing an offshore team practices
  • [09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment


  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Why behavioral analytics are the best metrics for marketing
  • [02:55] - The best data source to understand your consumers
  • [03:57] - Understanding the visibility of your product and key call to action
  • [05:03] - Understanding your customers to 10x your conversion
  • [06:06] - Finding out where the lag is in your conversion flow
  • [08:33] - Understand your audience through their behaviors with your website
  • [10:30] - This is how you can get 100% customer satisfaction





  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Larry Kim's key insight on his business success journey.
  • [02:26] - Larry Kim's expertise in using data and generative AI perfectly.
  • [03:20] - Combining the best elements of inbound and outbound email marketing
  • [05:20] - Here’s where you can get your data sources (not what you’re thinking)
  • [06:15] - Email deliverability tools you don’t know to increase open rates
  • [08:37] - Here's how to maximize AI for email marketing



  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: 

 

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch

TIME-STAMPED SHOW NOTES:

  • [00:00] - Jasmine Star shares her humble beginnings 
  • [02:20] - What led Jasmine Star to withdraw from UCLA Law School?
  • [03:10] - Jasmine Star's first 100k: How she made it happen
  • [06:53] - How Jasmine Star became the CEO of a SaaS company
  • [09:00] - How Jasmine Star started building her brand


  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: 

 

Eric Siu discusses strategies to enhance your YouTube videos, emphasizing the importance of storytelling and sharing effective best practices.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Why your YouTube channel isn’t growing
  • [01:00] - Why the first 30 seconds of your video is crucial 
  • [01:25] - How to make the best thumbnails for your video
  • [03:00] - How to retain your audience with hooks and right moments
  • [03:40] - Here’s how you can improve your YouTube’s click-through-rate
  • [04:16] - Here’s how you can make your YouTube shorts blow up
  • [06:54] - Storytelling is the key
  • [07:45] - Track the progress and test your videos



  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: 

 

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Ian Blair shares his journey as an entrepreneur
  • [05:00] - Finding a business with the fewest built-in constraints
  • [05:46] - E-commerce is one of the fastest-scaling businesses in the world
  • [06:41] - The commonality with e-commerce businesses
  • [08:18] - Hiring creative agencies to help with the brand
  • [09:55] - Advantage of hiring a marketing agency 
  • [11:27] - Best practices you can use if you’re running an e-commerce business



  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: 

 

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Find niches with emotional intensity when building your business
  • [02:46] - Here’s why these kinds of niches are valuable for marketing
  • [04:00] - Greg Lansky shares an anecdote about capturing your consumer's attention
  • [08:00] - Three ways you can get attention for your brand/product
  • [10:30] - Leveraging intellectual data to connect with your audience 


  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

 

Connect with Eric Siu: 

 

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

  • [00:00] - Do the richest people in the world have secret sources of information?
  • [02:21] - The global intel network for the wealthiest players in business
  • [03:23] - Here's how having access to information can provide you with an advantage in positioning your business 


  • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
  • Did you enjoy this episode? If so, please leave a short review here
  • Subscribe to Leveling Up on iTunes
  • Get the non-iTunes RSS Feed

 

Connect with Eric Siu: