Can Customer Behavior Outperform Demographics in Marketing? - Debbie Levitt

Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's minds and avoid stereotypes in a customer-centric approach. </p>

00:30:36

Can AI Help Create Content That Connects? – Abby Wood

It’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don'ts, and must-know warnings about AI and content creation.</p> Bonus article: https://www.takeflyte.com/blog/ai-content-with-human-voice</p>

00:27:35

AI Marketing to Improve Productivity, Performance, and Profit with Chris Carr

Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve. </p>

00:41:14

How to Get on Wikipedia: The Marketer’s Guide with Rhiannon Ruff

Looking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!</p>

00:33:58

Developing Buyer Personas That Actually Work with Ardath Albee

In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results. </p>

00:47:34

Grow Your List and Your Business with Virtual Summits with Jennie Wright

Virtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don't understand what it takes to get real results. But when you do it right, summits have the power to boost your visibility, income, and impact, helping you reach your goals faster. Jennie Wright gives us an insider’s look and shares her winning strategies for executing a profitable online summit. </p>

00:31:41

Celebrating 500 episodes of the Agents of Change Podcast with Rich Brooks!

What's a "secret" about AI that no one's telling us? - What's the best B2B strategy for a small business with a national audience? - What's the best alternative to a website? - If you could have a superhero's power to enhance your digital marketing skills, which power would you choose and why? - Who has been your most unusual or memorable guest? I answer all those questions and more in this milestone for the Agents of Change podcast, episode 500! </p>

00:30:32

How to Implement AI in Your Business (and Marketing!) with Rebecca Emery

Discover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape.</p> Register for the Conference: <a href="https://www.theagentsofchange.com/conference">https://www.theagentsofchange.com/conference</a></p> AI Webinar: https://www.takeflyte.com/flyte-school/live-events</p>

00:35:05

Mastering GA4 with JJ Reynolds

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4. </p> Free AI Webinar: <a href="https://www.takeflyte.com/flyte-school/live-events">https://www.takeflyte.com/flyte-school/live-events</a></p> JJ Reynolds on LinkedIn: <a href="https://www.linkedin.com/in/jjreynoldsjr/">https://www.linkedin.com/in/jjreynoldsjr/</a></p> Mediauthentic: https://mediauthentic.com/</p>

00:39:22

Reflections on MAICON: 4 Agency Owners Weigh In

“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me. </p> Brooke Sellas and her team at B Squared Communications help businesses build relationships and connect with their online communities. Be sure to connect with her on LinkedIn, and check out her new podcast!</p> Ron Callis is a visionary in his niche, helping tech businesses grow. Check out his website for a sampling of what his team at One Firefly can offer. And be sure to connect with him on LinkedIn.</p> Andy Crestodina is a nationally recognized speaker on all things marketing, including at his own conference, Content Jam, and is usually ahead of the curve as a thought leader in his industry. Check out his website to see how he’s helping businesses get better online results, and connect with him on LinkedIn.</p>

00:41:34