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Rockstar CMO FM
Rockstar CMO FM

Rockstar CMO FM

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

Available Episodes 10

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. 


Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:


  1. Buyer Needs Analysis
  2. Market Intelligence
  3. Story Telling
  4. Sales Tools
  5. Technology


Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. 



Enjoy!


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The Links


The people on LinkedIn:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. 


They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:


  • Personalization in B2B.
  • Consumers are willing to share data for better services.
  • Trust in brands is crucial for data sharing.
  • Data deprecation poses significant challenges for marketers.
  • Privacy by design should be a core principle in marketing.
  • Data minimalization is key to effective data management.
  • Progressive profiling can enhance user experience.
  • Effective communication about data use can build consumer trust.


Enjoy!


—

The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:


  • Reaction to Robert’s keynote
  • The results from the CMI Content Marketing survey 
  • Content technology and the importance of an audit
  • The folly of one-to-one personalization
  • The community aspect of the conference is invaluable
  • How content orchestration streamlines multiple content operations.
  • Every piece of content should start with the audience
  • Collaboration between IT and business


Enjoy!


—

The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:


  1. Defined and measurable targets
  2. Data that is curated to address business goals
  3. Tools to make the data available
  4. A skilled team who manages the data 
  5. Everybody in marketing is enabled to be data-driven 


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.


Enjoy!


—

The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it’s a short episode due to postponed interviews with Jeff and Cathy. 


So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from the event with a cocktail, he shares some of the highlights of last week's Content Marketing World and the theme of his keynote this year. 


Enjoy!


Unleashing the Full Potential of Generative AI


—

The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.


  1. Adobe Max focuses on creativity and the use of AI tools.
  2. AI can enhance creative processes but should not replace human creativity.
  3. Efficiency in marketing can lead to mediocrity if not balanced with creativity.
  4. Marketers often fall into the quantitative trap, prioritizing quantity over quality.
  5. Continuous learning and experimentation are essential for innovation.
  6. Frameworks like Lean and Six Sigma can improve marketing processes.
  7. Communication skills have declined, especially in remote settings.


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing.


Enjoy!


—

The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are:


  1. Founding the Marketing Podcast Network
  2. Should you add video to your podcast?
  3. The intentionality of listening to podcasts
  4. The role can podcasts can play in employee engagement and enablement
  5. Should you start a podcast?


And a great quote from Jason: 


“…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”.


Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary


Enjoy!


—

The people:


Mentioned in this special episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:


  1. Chose a Published Model that works for your business 
  2. Data is the Ultimate Key to Success
  3. Journey Tracking Can Predict Ability to Close 
  4. The Devil is in Persona-level Details
  5. Journey Tracking Ensures Campaign Success


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  


Enjoy!


—

The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:


  • Identifying Customer Needs
  • Defining the Audience
  • Setting Campaign Goals
  • Forming the Campaign Team
  • Planning the Program and Tactics
  • Executing and Measuring Success


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers. 


Enjoy!


—

The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.


The key points they discuss:


  • AI is becoming integral to every marketing job.
  • The job market for marketing professionals is increasingly competitive.
  • Remote work preferences are reshaping workplace dynamics.
  • AI literacy is essential for modern marketers.
  • Understanding current processes is crucial for AI implementation.
  • Diversity in conference attendees reflects the broad interest in AI.
  • AI tools should be considered part of a broader strategy, not a standalone discipline.
  • Engagement and community building are key to successful events.

 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 


Enjoy!


----


The people:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices